Augmented Reality – Teaching Social Media

Using Snapchat AR to Get Fans Hyped for March Madness

For college basketball fans, March Madness is one of the most thrilling times of the year. Brands have a fantastic chance to interact with dedicated audiences as millions of people watch the action. Making use of Snapchat’s Augmented Reality (AR) technology is among the most creative methods to do this. AR has the potential toContinue reading “Using Snapchat AR to Get Fans Hyped for March Madness”

How AR is Transforming Brand Engagement on Snapchat

Explore how brands use augmented reality (AR) on Snapchat to create viral marketing campaigns. From interactive product try-ons to playful, shareable experiences, we’ll examine how AR technology enhances engagement, drives social sharing, and transforms how consumers interact with their favorite brands online.

NEW PODCAST: Augmented Reality, Golf Edition (Episode #5)

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The next episode of our Teaching Social Media podcast is now available and continues with more discussion about augmented reality products and experiences. In this episode, we hear from marketing and PGM student Anthony DeFrank about using augmented reality technology in the golf industry. Teaching Social Media Podcast Episode 5: Augmented Reality, Golf Edition [Continue reading “NEW PODCAST: Augmented Reality, Golf Edition (Episode #5)”

NEW PODCAST: SnapChat – Using Augmented Reality Filters and Going Viral (Episode #4)

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The next episode of our Teaching Social Media podcast is now available. In this episode, we hear from marketing student Lauren Rightler about SnapChat and augmented reality technology.

Snapchat: Using Augmented Reality Filters & Going Viral

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Brands have been using Snapchat filters with AR technology to promote their products! Read the blog to learn more!

How Brands Are Teaming Up with Snapchat for a New Reality

Many of us have heard of virtual reality (VR), which is where virtual experiences can be simulated through a headset covering the eyes. VR has allowed people to watch movies, tour cities, and play video games from a first-person perspective. On the other hand, augmented reality (AR) is less popular, however many brands are beginningContinue reading “How Brands Are Teaming Up with Snapchat for a New Reality”