Tag Archives: Business

Master Social Selling: Content Strategies for Sales Reps to Generate High-Quality Leads Through Social Media

In today’s digital landscape, social media serves as a crucial mechanism for sales reps to generate connections with potential clients and generate leads. But what exactly defines effective content that pulls potential leads in apart from standard posts? Exhilarating content that is based around relationship building, displaying value, and standing out. Throughout this article, weContinue reading “Master Social Selling: Content Strategies for Sales Reps to Generate High-Quality Leads Through Social Media”

How AR is Transforming Brand Engagement on Snapchat

Explore how brands use augmented reality (AR) on Snapchat to create viral marketing campaigns. From interactive product try-ons to playful, shareable experiences, we’ll examine how AR technology enhances engagement, drives social sharing, and transforms how consumers interact with their favorite brands online.

Why is Augmented Reality taking over the marketing game.

IKEA has introduced IKEA Place, an augmented reality app that helps consumers visualize furniture in their homes, leading to better purchasing decisions. AR technology enhances customer engagement, increasing spending by 20.7% and purchase likelihood by nearly 20%. Brands, including Snapchat, should adopt AR for improved marketing and customer satisfaction.

Seasonal Success: Unwrapping How Top Brands Master Holiday Marketing

Holidays and public observances aren’t just moments for celebration, they’re prime opportunities for brands to connect with their audience on a deeper, more personal level. For marketers, these moments are like their golden ticket, where the right message can turn casual followers into loyal customers. But in a crowded digital space, how can brands standContinue reading “Seasonal Success: Unwrapping How Top Brands Master Holiday Marketing”

Getting Started with your Instagram Ad Strategy

Advertising on Instagram and other social media platforms is one of the most popular marketing strategies for any business. Businesses advertise their products on social media to spread awareness, and they utilize paid, owned, and earned media as a means to do so. Owned by Facebook and launched in 2010, Instagram has over 1.44 billionContinue reading “Getting Started with your Instagram Ad Strategy”