In December 2022, Balenciaga faced significant backlash for two holiday campaigns featuring disturbing imagery involving children. Critics accused the brand of child exploitation. Their initial inadequate response worsened the situation, highlighting the need for thoughtful messaging and crisis management in marketing.
Tag Archives: Social Media
Social Media Policy: Pros and Cons of Moderating Comments
Social Media has become a huge part in the daily lives of humans for the past 10-15 years. Not only is social media used for entertainment, but these platforms are also crucial for small businesses and large corporations. Businesses will most likely decline or fail completely without a social media presence. Many brands will useContinue reading “Social Media Policy: Pros and Cons of Moderating Comments”
Fired for a TikTok? When Airline Social Media Policies Clash with Employee Rights
Nelle Diala, a flight attendant, was fired by Alaska Airlines after posting a lighthearted dancing TikTok in uniform. Despite her claims of harmless fun, the airline cited violation of social media policy. The case raises questions about employee rights under the National Labor Relations Act and the balance between personal expression and company policies.
Navigating the Digital Town Square: Crafting a Social Media Policy for Effective Content Moderation
The digital space serves as a crucial communication platform but can be prone to disruptions. A strong social media policy outlines respectful conduct, prohibits hate speech and harassment, and encourages accurate information sharing. Prioritizing safety, it safeguards personal data while fostering a constructive community. Such policies empower users and promote a healthier online environment.
Influencers: Can you REALLY make a career out of being a content creator?
By: Seth Dunn It’s 2025, and looking through Instagram, YouTube, or TikTok, it seems like everyone is trying to be an influencer. From viral dance trends, aesthetic morning routines, and product hauls, content creation has exploded into what seems like a legitimate career path. Is it all just hype, though? Or can you actually make money as a contentContinue reading “Influencers: Can you REALLY make a career out of being a content creator?”
Instagram Reels: The Game-Changer in Brand Engagement and Visibility
The social media platform landscape is ever-changing and brands are striving to engage their audiences in new and creative ways. Instagram Reels was part of the response to the phenomenon of short-form video formats popularized by TikTok and has become a key player in today’s social media strategies.
Boost or Bust? Do Influencer Giveaways Really Work?
Product giveaways can effectively increase brand awareness and engagement by reaching new audiences and generating excitement. However, challenges include attracting participants genuinely interested in purchasing and managing costs. Successful giveaways require clear goals, targeting the right audience, simple rules, social media leverage, appealing offerings, and strategic follow-ups to maintain interest.
Social Media News Travels Fast & Last’s a Lifetime
If you’re chronically on TikTok like most of the world, then I am sure you have seen all of the drama surrounding the new brand, 4 The Mems, a brand that only offers pajamas and was created by social media influencers. The controversy and social media uproar about this brand ultimately led to the companyContinue reading “Social Media News Travels Fast & Last’s a Lifetime”
Why Social Media Etiquette Matters
Social media plays a significant role in our personal and professional lives today. With increased connectivity comes the risk of public mistakes. Lasting repercussions can come from just one unfortunate post, especially in the workplace. It is essential to learn from these mistakes, maintain a positive reputation, and maintain a healthy work environment. This articleContinue reading “Why Social Media Etiquette Matters”
How to Avoid Problematic Content in an Era of “Cancel Culture”
In today’s digital age, the phenomenon of cancel culture
has made it increasingly important for companies to outline clear policies when it comes to social media expectations. Knowing how to create a strong social media policy is vital for long lasting company success.