With Thanksgiving just around the corner, many brands are rolling out fun holiday contests to connect with customers. But while these promotions can be exciting, they also come with a lot of responsibility. One of the biggest risks is a lack of transparency in how winners are chosen. If participants feel like the process isContinue reading “Giving Thanks by Playing Fair: How Brands Can Build Trust with Fair and Transparent Contests”
Tag Archives: Social Media
Master Social Selling: Content Strategies for Sales Reps to Generate High-Quality Leads Through Social Media
In today’s digital landscape, social media serves as a crucial mechanism for sales reps to generate connections with potential clients and generate leads. But what exactly defines effective content that pulls potential leads in apart from standard posts? Exhilarating content that is based around relationship building, displaying value, and standing out. Throughout this article, weContinue reading “Master Social Selling: Content Strategies for Sales Reps to Generate High-Quality Leads Through Social Media”
Top Social Media Influencer Compensation Platforms
Over the past few years, influencers have taken over the internet, but is it worth it? What do these “content creators” earn for their detailed work on social media? Keep reading to discover how companies and social media platforms are paying for this new type of marketing! Types of Influencers There are different types ofContinue reading “Top Social Media Influencer Compensation Platforms”
Glossier’s Influencer Program
Diverse Partnerships, E-commerce, Community Engagement. Glossier’s Influencer Program is based on originality and loyalty. Glossier uses real people’s voices and real reactions rather than “fake” news. Glossier’s Influencer Program is called a “rep program” and it gives loyal customers the ability to apply for ambassadors of the brand. If they do this, then they getContinue reading “Glossier’s Influencer Program”
Why Engagement Rate Matters More Than Views
Engagement rate is the only social media metric that matters for growth
How to tell if your social media campaign is successful
Today, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. This means about 60% of everyone in the world uses social media. Hence, social media has become a great way to market to the world. The question is: how can you be successful withContinue reading “How to tell if your social media campaign is successful”
Mastering Custom Audiences with Facebook Ads
Social media campaigns are steadily becoming more popular as social media marketing continues to grow. What’s important now is how to make your campaign stand out and be different from the others. Facebook provides a unique feature with custom audiences that allows businesses to connect with people who have interacted with their brand in theContinue reading “Mastering Custom Audiences with Facebook Ads”
How does selecting a music track on TikTok help you get more more views?
In the fast-paced world of TikTok, the right song can catapult your video into viral stardom. From catchy tunes that linger in the minds of viewers to the latest trending challenges, the music you choose plays a pivotal role in your content’s reach. But how do you pick the perfect track to maximize engagement? KeepContinue reading “How does selecting a music track on TikTok help you get more more views?”
Going Viral: How Hilton Used TikTok Challenges and Celeb Influencers to Boost Sales and Loyalty
Hilton’s #HiltonForTheStay TikTok campaign, featuring Paris Hilton, combined celebrity endorsement and user-generated content, enhancing brand loyalty and engagement. The campaign emphasizes community, immersive storytelling, and incentivizes guests, showcasing a pivotal marketing shift toward authenticity and cohesive multi-channel strategies.
Join the Fun: How TikTok Challenges Spark User-Generated Content
Picture this: You’re lounging on the couch with some free time to kill. You grab your phone and start scrolling through TikTok. Suddenly, you stumble across a new challenge from your favorite brand. You can’t resist joining in, so you whip up your own version and post it. A little while later, you check yourContinue reading “Join the Fun: How TikTok Challenges Spark User-Generated Content”
Teaching Social Media 