By: Seth Dunn It’s 2025, and looking through Instagram, YouTube, or TikTok, it seems like everyone is trying to be an influencer. From viral dance trends, aesthetic morning routines, and product hauls, content creation has exploded into what seems like a legitimate career path. Is it all just hype, though? Or can you actually make money as a contentContinue reading “Influencers: Can you REALLY make a career out of being a content creator?”
Tag Archives: Content
How Red Bull Builds Thrill-Seeking Communities on YouTube
Red Bull’s YouTube strategy effectively transcends traditional marketing by fostering a community of adventure enthusiasts through curated, high-quality content tailored to specific interests, such as biking and motorsports. Their influencer collaborations add authenticity, while strategic optimization enhances visibility, cultivating brand loyalty and establishing Red Bull as a leader in extreme sports lifestyle marketing.
What are the most current tips for a Pinterest social media strategy?
These helpful strategies will show you how to successfully make a
pinterest account that will drive people to your website!
Instagram Reels: The Game-Changer in Brand Engagement and Visibility
The social media platform landscape is ever-changing and brands are striving to engage their audiences in new and creative ways. Instagram Reels was part of the response to the phenomenon of short-form video formats popularized by TikTok and has become a key player in today’s social media strategies.
#SephoraSquad – A UGC Beauty Marketing Campaign
Do you want free makeup from your favorite brands? In 2019, Sephora launched a new campaign of beauty lovers! These are real people, just like you and me, who can create an account, fill out an application, and if approved, give testimonials on products you try! As a member, you not only receive awesome benefitsContinue reading “#SephoraSquad – A UGC Beauty Marketing Campaign”
Boost or Bust? Do Influencer Giveaways Really Work?
Product giveaways can effectively increase brand awareness and engagement by reaching new audiences and generating excitement. However, challenges include attracting participants genuinely interested in purchasing and managing costs. Successful giveaways require clear goals, targeting the right audience, simple rules, social media leverage, appealing offerings, and strategic follow-ups to maintain interest.
Why Social Media Etiquette Matters
Social media plays a significant role in our personal and professional lives today. With increased connectivity comes the risk of public mistakes. Lasting repercussions can come from just one unfortunate post, especially in the workplace. It is essential to learn from these mistakes, maintain a positive reputation, and maintain a healthy work environment. This articleContinue reading “Why Social Media Etiquette Matters”
How to Avoid Problematic Content in an Era of “Cancel Culture”
In today’s digital age, the phenomenon of cancel culture
has made it increasingly important for companies to outline clear policies when it comes to social media expectations. Knowing how to create a strong social media policy is vital for long lasting company success.
Master Social Selling: Content Strategies for Sales Reps to Generate High-Quality Leads Through Social Media
In today’s digital landscape, social media serves as a crucial mechanism for sales reps to generate connections with potential clients and generate leads. But what exactly defines effective content that pulls potential leads in apart from standard posts? Exhilarating content that is based around relationship building, displaying value, and standing out. Throughout this article, weContinue reading “Master Social Selling: Content Strategies for Sales Reps to Generate High-Quality Leads Through Social Media”
HOW TO CREATE A WINNING MARKETING CAMPAIGN: KEY STRATEGIES TO REACH YOUR AUDIENCE
Marketing campaigns are critical for connecting with audiences and driving results. They include various strategies like product launches, sales promotions, brand awareness, social media engagement, email marketing, and PR efforts. Success hinges on planning, measuring performance, and adjusting tactics based on feedback to effectively reach target audiences and achieve objectives.
Teaching Social Media 