Marketing campaigns are critical for connecting with audiences and driving results. They include various strategies like product launches, sales promotions, brand awareness, social media engagement, email marketing, and PR efforts. Success hinges on planning, measuring performance, and adjusting tactics based on feedback to effectively reach target audiences and achieve objectives.
Tag Archives: Marketing
How to tell if your social media campaign is successful
Today, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. This means about 60% of everyone in the world uses social media. Hence, social media has become a great way to market to the world. The question is: how can you be successful withContinue reading “How to tell if your social media campaign is successful”
Mastering Custom Audiences with Facebook Ads
Social media campaigns are steadily becoming more popular as social media marketing continues to grow. What’s important now is how to make your campaign stand out and be different from the others. Facebook provides a unique feature with custom audiences that allows businesses to connect with people who have interacted with their brand in theContinue reading “Mastering Custom Audiences with Facebook Ads”
How does selecting a music track on TikTok help you get more more views?
In the fast-paced world of TikTok, the right song can catapult your video into viral stardom. From catchy tunes that linger in the minds of viewers to the latest trending challenges, the music you choose plays a pivotal role in your content’s reach. But how do you pick the perfect track to maximize engagement? KeepContinue reading “How does selecting a music track on TikTok help you get more more views?”
Going Viral: How Hilton Used TikTok Challenges and Celeb Influencers to Boost Sales and Loyalty
Hilton’s #HiltonForTheStay TikTok campaign, featuring Paris Hilton, combined celebrity endorsement and user-generated content, enhancing brand loyalty and engagement. The campaign emphasizes community, immersive storytelling, and incentivizes guests, showcasing a pivotal marketing shift toward authenticity and cohesive multi-channel strategies.
Join the Fun: How TikTok Challenges Spark User-Generated Content
Picture this: You’re lounging on the couch with some free time to kill. You grab your phone and start scrolling through TikTok. Suddenly, you stumble across a new challenge from your favorite brand. You can’t resist joining in, so you whip up your own version and post it. A little while later, you check yourContinue reading “Join the Fun: How TikTok Challenges Spark User-Generated Content”
3 TikTok Influencers you need to follow for the latest content design tips and tricks
Written: Molly Noble Here are my recommendations for the three top TikTok influencers with the best tips when creating content and how to enhance user experience and why you should follow them right now! Tess Barclay Tess.Barclay is a content agency owner in Toronto who brings her work knowledge and experience to her TikTok withContinue reading “3 TikTok Influencers you need to follow for the latest content design tips and tricks”
How AR is Transforming Brand Engagement on Snapchat
Explore how brands use augmented reality (AR) on Snapchat to create viral marketing campaigns. From interactive product try-ons to playful, shareable experiences, we’ll examine how AR technology enhances engagement, drives social sharing, and transforms how consumers interact with their favorite brands online.
Why is Augmented Reality taking over the marketing game.
IKEA has introduced IKEA Place, an augmented reality app that helps consumers visualize furniture in their homes, leading to better purchasing decisions. AR technology enhances customer engagement, increasing spending by 20.7% and purchase likelihood by nearly 20%. Brands, including Snapchat, should adopt AR for improved marketing and customer satisfaction.
Memes with Meaning
For as long as we’ve had social media, memes have become such an integrated part of social media culture. Fandoms, creators, and a vast community of people get brought together by the shared effect memes have – to laugh and to be relatable. So if memes have become such a huge part of our socialContinue reading “Memes with Meaning”
Teaching Social Media 