Tag Archives: Marketing

User-Generated Content impacts 79% of people and their shopping habits

According to Stakla.com, only 13% of people say direct marketing content from a brand impacts their shopping. What is User Generated Content? User-Generated Content or UGC, has taken over digital marketing and how brands are advertising their business. User-Generated Content in short is content in the form of a video, photo, or text on socialContinue reading “User-Generated Content impacts 79% of people and their shopping habits”

The Great Hack

How over 50 million Americans had their data stolen without their permission. I’m willing to bet that you have at least heard of “The Great Hack“. The great hack started back in the 2010’s when Facebook users’ data was collected by a British company, Cambridge Analytica. This company collected personal data belonging to millions ofContinue reading “The Great Hack”

How Brands use Targeting of Content to Market Toward Minors

You know that feeling when you inadvertently click on an ad not even realizing it was an ad for a company? Well, you have been subjected to targeted marketing content… What is Brand Targeting of Content? Content targeting is a way for companies and brands to deliver ads that individually are relevant to each personContinue reading “How Brands use Targeting of Content to Market Toward Minors”

Social media policies, are they legit?

When starting a new job or opening a new social media account, everyone skips the fine print at the bottom on the page. Right? Well if you are one of the people that skips the tiny print, you might want to think again before agreeing to anything. What is a Social Media Policy? A socialContinue reading “Social media policies, are they legit?”

Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool

There is this misconception when it comes to targeted ads and personalized services. Many of us actually enjoy when a targeted ad shows up on Instagram suggesting that we buy the cute top we were eying or find the new sporting equipment we were researching on the side of our search engine. We make jokesContinue reading “Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool”

Influencers Take Over Marketing

Influencer marketing has slowly taken over the world in which we live in today. From sponsored posts, account takeovers, to giving away products; it has created an enormous effect on not only growing influencers, but creating engagement between customers and brands, while overall having a large effect on sales of products.  Top 8 Types ofContinue reading “Influencers Take Over Marketing”