In 2025, successful marketing campaigns prioritize authenticity and innovation through user-generated content, influencer partnerships, and AI-driven personalization. Emphasizing social proof and genuine connections enhances consumer engagement and conversion rates. Brands adapting to these trends will effectively connect with audiences and secure long-term success in a rapidly evolving digital landscape.
Tag Archives: campaign
Going Viral: How Hilton Used TikTok Challenges and Celeb Influencers to Boost Sales and Loyalty
Hilton’s #HiltonForTheStay TikTok campaign, featuring Paris Hilton, combined celebrity endorsement and user-generated content, enhancing brand loyalty and engagement. The campaign emphasizes community, immersive storytelling, and incentivizes guests, showcasing a pivotal marketing shift toward authenticity and cohesive multi-channel strategies.
Join the Fun: How TikTok Challenges Spark User-Generated Content
Picture this: You’re lounging on the couch with some free time to kill. You grab your phone and start scrolling through TikTok. Suddenly, you stumble across a new challenge from your favorite brand. You can’t resist joining in, so you whip up your own version and post it. A little while later, you check yourContinue reading “Join the Fun: How TikTok Challenges Spark User-Generated Content”
How AR is Transforming Brand Engagement on Snapchat
Explore how brands use augmented reality (AR) on Snapchat to create viral marketing campaigns. From interactive product try-ons to playful, shareable experiences, we’ll examine how AR technology enhances engagement, drives social sharing, and transforms how consumers interact with their favorite brands online.
NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)
This episode of our Teaching Social Media podcast discusses legal risks in offering contests and sweepstakes as part of your social media giveaways. Rachel King tells us about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you’ll learn the differences between contests,Continue reading “NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)”
Teaching Social Media 