The digital space serves as a crucial communication platform but can be prone to disruptions. A strong social media policy outlines respectful conduct, prohibits hate speech and harassment, and encourages accurate information sharing. Prioritizing safety, it safeguards personal data while fostering a constructive community. Such policies empower users and promote a healthier online environment.
Tag Archives: Digital Marketing
Influencers: Can you REALLY make a career out of being a content creator?
By: Seth Dunn It’s 2025, and looking through Instagram, YouTube, or TikTok, it seems like everyone is trying to be an influencer. From viral dance trends, aesthetic morning routines, and product hauls, content creation has exploded into what seems like a legitimate career path. Is it all just hype, though? Or can you actually make money as a contentContinue reading “Influencers: Can you REALLY make a career out of being a content creator?”
Instagram Reels: The Game-Changer in Brand Engagement and Visibility
The social media platform landscape is ever-changing and brands are striving to engage their audiences in new and creative ways. Instagram Reels was part of the response to the phenomenon of short-form video formats popularized by TikTok and has become a key player in today’s social media strategies.
#SephoraSquad – A UGC Beauty Marketing Campaign
Do you want free makeup from your favorite brands? In 2019, Sephora launched a new campaign of beauty lovers! These are real people, just like you and me, who can create an account, fill out an application, and if approved, give testimonials on products you try! As a member, you not only receive awesome benefitsContinue reading “#SephoraSquad – A UGC Beauty Marketing Campaign”
Why Social Media Etiquette Matters
Social media plays a significant role in our personal and professional lives today. With increased connectivity comes the risk of public mistakes. Lasting repercussions can come from just one unfortunate post, especially in the workplace. It is essential to learn from these mistakes, maintain a positive reputation, and maintain a healthy work environment. This articleContinue reading “Why Social Media Etiquette Matters”
How to Avoid Problematic Content in an Era of “Cancel Culture”
In today’s digital age, the phenomenon of cancel culture
has made it increasingly important for companies to outline clear policies when it comes to social media expectations. Knowing how to create a strong social media policy is vital for long lasting company success.
Giving Thanks by Playing Fair: How Brands Can Build Trust with Fair and Transparent Contests
With Thanksgiving just around the corner, many brands are rolling out fun holiday contests to connect with customers. But while these promotions can be exciting, they also come with a lot of responsibility. One of the biggest risks is a lack of transparency in how winners are chosen. If participants feel like the process isContinue reading “Giving Thanks by Playing Fair: How Brands Can Build Trust with Fair and Transparent Contests”
Master Social Selling: Content Strategies for Sales Reps to Generate High-Quality Leads Through Social Media
In today’s digital landscape, social media serves as a crucial mechanism for sales reps to generate connections with potential clients and generate leads. But what exactly defines effective content that pulls potential leads in apart from standard posts? Exhilarating content that is based around relationship building, displaying value, and standing out. Throughout this article, weContinue reading “Master Social Selling: Content Strategies for Sales Reps to Generate High-Quality Leads Through Social Media”
Top Social Media Influencer Compensation Platforms
Over the past few years, influencers have taken over the internet, but is it worth it? What do these “content creators” earn for their detailed work on social media? Keep reading to discover how companies and social media platforms are paying for this new type of marketing! Types of Influencers There are different types ofContinue reading “Top Social Media Influencer Compensation Platforms”
How to tell if your social media campaign is successful
Today, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. This means about 60% of everyone in the world uses social media. Hence, social media has become a great way to market to the world. The question is: how can you be successful withContinue reading “How to tell if your social media campaign is successful”
Teaching Social Media 