Nelle Diala, a flight attendant, was fired by Alaska Airlines after posting a lighthearted dancing TikTok in uniform. Despite her claims of harmless fun, the airline cited violation of social media policy. The case raises questions about employee rights under the National Labor Relations Act and the balance between personal expression and company policies.
Tag Archives: TikTok
How to Avoid Problematic Content in an Era of “Cancel Culture”
In today’s digital age, the phenomenon of cancel culture
has made it increasingly important for companies to outline clear policies when it comes to social media expectations. Knowing how to create a strong social media policy is vital for long lasting company success.
Top Social Media Influencer Compensation Platforms
Over the past few years, influencers have taken over the internet, but is it worth it? What do these “content creators” earn for their detailed work on social media? Keep reading to discover how companies and social media platforms are paying for this new type of marketing! Types of Influencers There are different types ofContinue reading “Top Social Media Influencer Compensation Platforms”
How does selecting a music track on TikTok help you get more more views?
In the fast-paced world of TikTok, the right song can catapult your video into viral stardom. From catchy tunes that linger in the minds of viewers to the latest trending challenges, the music you choose plays a pivotal role in your content’s reach. But how do you pick the perfect track to maximize engagement? KeepContinue reading “How does selecting a music track on TikTok help you get more more views?”
Going Viral: How Hilton Used TikTok Challenges and Celeb Influencers to Boost Sales and Loyalty
Hilton’s #HiltonForTheStay TikTok campaign, featuring Paris Hilton, combined celebrity endorsement and user-generated content, enhancing brand loyalty and engagement. The campaign emphasizes community, immersive storytelling, and incentivizes guests, showcasing a pivotal marketing shift toward authenticity and cohesive multi-channel strategies.
Join the Fun: How TikTok Challenges Spark User-Generated Content
Picture this: You’re lounging on the couch with some free time to kill. You grab your phone and start scrolling through TikTok. Suddenly, you stumble across a new challenge from your favorite brand. You can’t resist joining in, so you whip up your own version and post it. A little while later, you check yourContinue reading “Join the Fun: How TikTok Challenges Spark User-Generated Content”
3 TikTok Influencers you need to follow for the latest content design tips and tricks
Written: Molly Noble Here are my recommendations for the three top TikTok influencers with the best tips when creating content and how to enhance user experience and why you should follow them right now! Tess Barclay Tess.Barclay is a content agency owner in Toronto who brings her work knowledge and experience to her TikTok withContinue reading “3 TikTok Influencers you need to follow for the latest content design tips and tricks”
Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns
In a fast-paced world of social media marketing, user-generated content (UGC) has become one of if not the most powerful tools that brands are now using to engage their audience in to boost followers and sales. In 2019, Chipotle, the popular fast-casual restaurant chain known for its Mexican cuisine, launched the “Guac Dance” Challenge. ThisContinue reading “Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns”
Marketing To Minors? The Truth behind it.
The best way to market to children is to market places where kids go. You want to distribute advertising posters in toy stores, bicycle shops, bookstores and many other places. Things like this were easier a couple of years ago. However, with newer technology, marketing to children has been easier due to social media, butContinue reading “Marketing To Minors? The Truth behind it.”
Listening Influence on Cosmetic & Fashion Industries in Social Media
The Fashion and Cosmetic Industries are some of the most competitive industries out there. It’s becoming harder everyday to become trendy and even harder to stay relevant, as these industries are evolving and changing everyday. Social Media is full of influencers, bloggers, beginners seeking advice in fashion, makeup, fashionistas and models looking at new collectionsContinue reading “Listening Influence on Cosmetic & Fashion Industries in Social Media”
Teaching Social Media 