In 2025, successful marketing campaigns prioritize authenticity and innovation through user-generated content, influencer partnerships, and AI-driven personalization. Emphasizing social proof and genuine connections enhances consumer engagement and conversion rates. Brands adapting to these trends will effectively connect with audiences and secure long-term success in a rapidly evolving digital landscape.
Category Archives: Advertising
How companies spend their marketing dollars
Budgets are allocated differently in recent years than how it might’ve been in the past. A huge strategy to maximize engagement and profits is social media. Instagram and Facebook are leading platforms that brands push out content on. Youtube is also a great platform that is taken advantage of by brands. This is due toContinue reading “How companies spend their marketing dollars”
Custom Audiences
When a company is trying to market something it is important to understand the audience in order to effectively advertise the company or product. This is why having a target market is most helpful with this because it is targeting a specific group of people instead of trying to appeal to everyone. Instead of lookingContinue reading “Custom Audiences”
Perfecting your ad strategy: Boosted vs. Lead Ads
When promoting products on social media, businesses can choose between Boosted Posts and Lead Ads. Boosted Posts enhance existing content for broader engagement with lower costs, while Lead Ads focus on collecting user information directly, streamlining communication. The choice depends on whether the goal is engagement or lead generation, with both having unique advantages.
Mastering Custom Audiences with Facebook Ads
Social media campaigns are steadily becoming more popular as social media marketing continues to grow. What’s important now is how to make your campaign stand out and be different from the others. Facebook provides a unique feature with custom audiences that allows businesses to connect with people who have interacted with their brand in theContinue reading “Mastering Custom Audiences with Facebook Ads”
How to Succeed Through Social Media Ads
Social Media Advertising enables business owners to target individuals who are not already following the account that they want to be advertised. It can also come about organically by generating followers on your account, joining conversations, or sharing your content to attract more followers/engagement. The key success to social media advertising is to create contentContinue reading “How to Succeed Through Social Media Ads”
UNDERSTANDING THE RULES WHEN ENTERING IN A SWEEPSTAKE
What is a Sweepstake? A Sweepstakes is a type of giveaway where one or multiple prizes may be awarded to a winner or winners. They are the most effective type of prize promotion you can use to build brand awareness. Sweepstakes are strictly no purchase necessary to enter or win, and a purchase will notContinue reading “UNDERSTANDING THE RULES WHEN ENTERING IN A SWEEPSTAKE”
Marketing To Minors? The Truth behind it.
The best way to market to children is to market places where kids go. You want to distribute advertising posters in toy stores, bicycle shops, bookstores and many other places. Things like this were easier a couple of years ago. However, with newer technology, marketing to children has been easier due to social media, butContinue reading “Marketing To Minors? The Truth behind it.”
How Brands are Using Video in their Social Media Ads
Social media has been the main source of marketing for companies to reach their targeted audience over the past few years. FaceBook, Twitter, Instagram, Tiktok, Snapchat, etc. all have ads now. Whether it is in video form or a typical wordy post with a photo attached. Social media is constantly growing with new users everyday.Continue reading “How Brands are Using Video in their Social Media Ads”
HOW TO CREATE AN IMMERSIVE ADVERTISING CAMPAIGN WITH SNAPCHAT
Statista reports that Snapchat had 347 million daily users in quarter two of 2022. However, Snapchat has 557 million active monthly users. The largest demographic age group is 18-24. Snapchat allows you to send pictures and videos to friends that disappear once viewed. Users can also post a story to their profile that is viewableContinue reading “HOW TO CREATE AN IMMERSIVE ADVERTISING CAMPAIGN WITH SNAPCHAT”
Teaching Social Media 