The time for spooky costumes and overflowing bags of candy is almost here! But while you’re busy deciding on a costume, many brands are deciding how to trick out their products for Halloween. Marketing and PR teams have already been hard at work to give us seasonal products and promotions to help get us inContinue reading “Spook-tacular Ways Brands are Utilizing Halloween”
Category Archives: Campaigns
HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM
Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”
The 7 Most Important Twitter Post Metrics For A Social Media Scorecard
age metrics for your brands’ social media scorecard is imperative. This article will explain the 7 most important metrics for your Twitter campaign.
Snapchat: Using Augmented Reality Filters & Going Viral
Brands have been using Snapchat filters with AR technology to promote their products! Read the blog to learn more!
User-Generated Content impacts 79% of people and their shopping habits
According to Stakla.com, only 13% of people say direct marketing content from a brand impacts their shopping. What is User Generated Content? User-Generated Content or UGC, has taken over digital marketing and how brands are advertising their business. User-Generated Content in short is content in the form of a video, photo, or text on socialContinue reading “User-Generated Content impacts 79% of people and their shopping habits”
Top 5 Brands Capitalizing on Holiday Sales
Why are holiday campaigns important? The Holidays are always seen as the best time of the year, and it’s only getting better for business. Sales and specifically online sales have been skyrocketing in the last 15 years primarily during the holidays. For this reason, companies have been adapting and creating their strategy around holiday campaignsContinue reading “Top 5 Brands Capitalizing on Holiday Sales”
Why Does Santa Claus Drink So Much Coca-Cola?
A brief history and analysis of the history and relationship between Coca-Cola and Santa Claus
If You Were A Pet This Holiday Season…
What would you hope to find under the tree? A squeaky Rudolph? A rubber snowman? Or maybe even a box of treats!? If you love your dog as much as I love mine, you made sure to wrap up some presents for your furry one this holiday season (despite how many you may have alreadyContinue reading “If You Were A Pet This Holiday Season…”
Teaching Social Media 