Instagram continues to be a powerful platform for building a loyal following. With more than a billion users, the competition is fierce, but standing out isn’t as hard as you might think. One of the most effective ways to boost your follower count is by leveraging Instagram Stories, a feature used by over 500 millionContinue reading “How to Use Instagram Stories to Gain Followers Fast in 2024”
Tag Archives: Engagement
From Festive to Effective: How Brands Use Holidays to Engage Audiences
Brands thrive off of seasonal themes and public ordinances, maximizing market potential. Every holiday or major event is advertised in numerous ways, causing a greater desire from the limited time periods. The emotional appeal and seasonal promotional items drive consumer engagement and make purchases more significant.
Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns
In a fast-paced world of social media marketing, user-generated content (UGC) has become one of if not the most powerful tools that brands are now using to engage their audience in to boost followers and sales. In 2019, Chipotle, the popular fast-casual restaurant chain known for its Mexican cuisine, launched the “Guac Dance” Challenge. ThisContinue reading “Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns”
How to Succeed Through Social Media Ads
Social Media Advertising enables business owners to target individuals who are not already following the account that they want to be advertised. It can also come about organically by generating followers on your account, joining conversations, or sharing your content to attract more followers/engagement. The key success to social media advertising is to create contentContinue reading “How to Succeed Through Social Media Ads”
Drive Reach with Employee Advocacy Programs
Take Advantage of Resources Already at your Fingertips! I want you to think about how much your company is currently spending on advertisement needs. That’s a large number right? Can you imagine cutting this number nearly in half by the help of your employees? I can, which is why I would like to introduce youContinue reading “Drive Reach with Employee Advocacy Programs”
A Beginners Guide to Instagram Analytics
Now that you have taken the step in furthering your businesses social media presence, it is time for you to start understanding your company’s analytics and insights. The best way to do that is to you make your social media a “Business Account” on Instagram. So, let’s get started. Now that your profile has beenContinue reading “A Beginners Guide to Instagram Analytics”
Utilizing Instagram Ad Features: How & Why
Instagram advertisements have been responsible for more than a billion user actions since the social media network started to provide advertising in 2015. And only last year, it more than quadrupled to 500,000 advertisers in just six months. Instagram advertising are ubiquitous across the app, including in users’ feeds, Stories, Explore, and other areas, similarContinue reading “Utilizing Instagram Ad Features: How & Why”
Are YouTube Shorts only for Creators or also Brands?
Youtube shorts are increasingly becoming a popular form of mainstream media and it’s no secret that the platform is pushing this, so why not take advantage of the trend? As a business owner you probably strive to do everything to get your name out there on the digital landscape but with the increasing amount of platforms it becomes difficult to push your brand. Youtube has the most users across the world and its creators reach many cultures through many countries (Fig 1.2), but recently TikTok has surpassed Youtube in the amount of users it has in
YouTube Shorts Are Made 4 Everyone
Did you know that the first video published on YouTube was only 19-seconds long? YouTube Shorts are the ideal format, with them being 60-seconds or less. You can use them to start trends, try a dance challenge, or implement fun ideas, among other things. Whether you want to appeal to the community or just createContinue reading “YouTube Shorts Are Made 4 Everyone”
Social Media Algorithms: What you Need to Know
Walking down the street, on the way to work, in the gym, grocery shopping, pumping gas, getting a coffee, and eating at a restaurant… in every one of these places it is safe to say that at least one person will be scrolling through a social media platform of some kind, consuming whatever appears onContinue reading “Social Media Algorithms: What you Need to Know”
Teaching Social Media 