From Post to Paychecks: How to Build Your Career with Content Creation

By: Lillian Stewart The answer is YES, you can make a career out of content creation. In a world that is turning digital, content creation is becoming more than just a hobby. For some, it is becoming a career. Social media is more than just about going viral but now offers you the ability toContinue reading “From Post to Paychecks: How to Build Your Career with Content Creation”

How to tell if your social media campaign is successful

Today, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. This means about 60% of everyone in the world uses social media. Hence, social media has become a great way to market to the world. The question is: how can you be successful withContinue reading “How to tell if your social media campaign is successful”

Mastering Custom Audiences with Facebook Ads

Social media campaigns are steadily becoming more popular as social media marketing continues to grow. What’s important now is how to make your campaign stand out and be different from the others. Facebook provides a unique feature with custom audiences that allows businesses to connect with people who have interacted with their brand in theContinue reading “Mastering Custom Audiences with Facebook Ads”

How does selecting a music track on TikTok help you get more more views?

In the fast-paced world of TikTok, the right song can catapult your video into viral stardom. From catchy tunes that linger in the minds of viewers to the latest trending challenges, the music you choose plays a pivotal role in your content’s reach. But how do you pick the perfect track to maximize engagement? KeepContinue reading “How does selecting a music track on TikTok help you get more more views?”

Going Viral: How Hilton Used TikTok Challenges and Celeb Influencers to Boost Sales and Loyalty

Hilton’s #HiltonForTheStay TikTok campaign, featuring Paris Hilton, combined celebrity endorsement and user-generated content, enhancing brand loyalty and engagement. The campaign emphasizes community, immersive storytelling, and incentivizes guests, showcasing a pivotal marketing shift toward authenticity and cohesive multi-channel strategies.

3 TikTok Influencers you need to follow for the latest content design tips and tricks

Written: Molly Noble Here are my recommendations for the three top TikTok influencers with the best tips when creating content and how to enhance user experience and why you should follow them right now! Tess Barclay Tess.Barclay is a content agency owner in Toronto who brings her work knowledge and experience to her TikTok withContinue reading “3 TikTok Influencers you need to follow for the latest content design tips and tricks”

How AR is Transforming Brand Engagement on Snapchat

Explore how brands use augmented reality (AR) on Snapchat to create viral marketing campaigns. From interactive product try-ons to playful, shareable experiences, we’ll examine how AR technology enhances engagement, drives social sharing, and transforms how consumers interact with their favorite brands online.

Why is Augmented Reality taking over the marketing game.

IKEA has introduced IKEA Place, an augmented reality app that helps consumers visualize furniture in their homes, leading to better purchasing decisions. AR technology enhances customer engagement, increasing spending by 20.7% and purchase likelihood by nearly 20%. Brands, including Snapchat, should adopt AR for improved marketing and customer satisfaction.

Memes with Meaning

For as long as we’ve had social media, memes have become such an integrated part of social media culture. Fandoms, creators, and a vast community of people get brought together by the shared effect memes have – to laugh and to be relatable. So if memes have become such a huge part of our socialContinue reading “Memes with Meaning”

Maximize Your Impact: Top Linkedin Features and Content Strategies for 2024

LinkedIn is the most used site to connect with business professionals and companies. With over one billion registered users worldwide, with 310 million active monthly users, LinkedIn has endless possibilities. Producing content on LinkedIn can be through text posts, articles, photos, videos, and newsletters. LinkedIn is a very powerful tool for building professional connections, businesses,Continue reading “Maximize Your Impact: Top Linkedin Features and Content Strategies for 2024”