In June of 2021, lesser-known artists MightyBay and Number9ok released the song “574”. The title 574 comes from New Balance’s signature shoe model 574. The entire song and lyrics are about how the artists feel about the shoes and how they wear them. This song praising how stylish the 574 shoes are went viral onContinue reading “New Balance Turned Viral TikTok Song into Sales “
Category Archives: Influencer Marketing
Tik Tok Takes the Win in the Advertisement Game!
Tik Tok has taken the world by storm and quickly became the most popular social media application on the market. All ages are jumping at the chance to create exciting content that will allow the other viewers to engage and interact with them. Due to the increase of popularity of the app, businesses have joinedContinue reading “Tik Tok Takes the Win in the Advertisement Game!”
HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM
Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”
How do Personal Influencer Programs differ from Brand Management Influencer Programs?
What are Social Media Influencers? Have you ever asked yourself, “what is an influencer?” You may have a few people come to mind, maybe it’s one of the Kardashian’s, your favorite YouTuber, or an over-night TikTok star on your For You Page. But let’s face it, today, influencers are dominating across all social media platforms.Continue reading “How do Personal Influencer Programs differ from Brand Management Influencer Programs?”
Is Instagram Copying TikToks Creator Fund?
Have you ever wondered how TikTok creators or Instagram Influencers get paid for posting? In this article we will be discussing the different ways that social media monetizes their creator’s content, as well discussing how Instagram has enabled very similar features to TikTok. While a lot of creators also engage in brand partnerships in exchangeContinue reading “Is Instagram Copying TikToks Creator Fund?”
Pros and Cons of Engaging With Influencers of Different Reach Types
So what exactly is an influencer? An influencer is someone who carries some sort of authority or impact over others. Think about people who influence you in your own life such as your parents, siblings, peers, professors, co-workers, etc. There are different types of influencers including, but not limited to an industry expert, a professional,Continue reading “Pros and Cons of Engaging With Influencers of Different Reach Types”
Social Media Ad Strategy: The Rise of Princess Polly: Social Media Marketing
A social media ad strategy is the practice of using social media channels to sell or promote a brand, product, or service. Whether you own a large or small business, social media advertising is essential if you want to stand out from the crowd, gain content views, and increase sales. We live in a timeContinue reading “Social Media Ad Strategy: The Rise of Princess Polly: Social Media Marketing”
Why GenZ Loves SHEIN : Social Media Marketing
SHEIN is an online fashion boutique, that focuses on B2C sales. The clothing store became wildly popular due to affordable prices. There company has categories for women, men, children, small devices, and home décor. Currently, SHEIN ships to more than 220 countries globally. The social media strategy utilized took SHEIN to the next level, tacticsContinue reading “Why GenZ Loves SHEIN : Social Media Marketing”
HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE
Do you want to improve your Instagram account and get more followers, shares or likes? If you answered yes to that question, then this article is for you. I’m going to explain what Instagram Insights is and how you can use and understand the various metric features. Whether you’re setting up a new business orContinue reading “HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE”
Key Ways to Make Your YouTube Vlog Successful
A vlog (short for “video blogging”) is the daily practice of capturing and sharing vlogs characteristically featuring a vlogger shooting themselves at arm’s length throughout their everyday activities. Since the early 2005’s vlogs have been more popular than ever thanks to youtube. Youtube is a video-sharing service where anyone who has an account can uploadContinue reading “Key Ways to Make Your YouTube Vlog Successful”
Teaching Social Media 