Now that you have taken the step in furthering your businesses social media presence, it is time for you to start understanding your company’s analytics and insights. The best way to do that is to you make your social media a “Business Account” on Instagram. So, let’s get started. Now that your profile has beenContinue reading “A Beginners Guide to Instagram Analytics”
Tag Archives: Analytics
A DEEPER LOOK INTO TIKTOK ANALYTICS
TikTok’s analytics help you take a look at your weekly and monthly growth, total video play time, who is watching, who is viewing your profile, and more. This is a deeper look than just seeing your follower count, likes, and comments. This way you can see how your content is preforming and see what youContinue reading “A DEEPER LOOK INTO TIKTOK ANALYTICS”
Social Media Algorithms: What you Need to Know
Walking down the street, on the way to work, in the gym, grocery shopping, pumping gas, getting a coffee, and eating at a restaurant… in every one of these places it is safe to say that at least one person will be scrolling through a social media platform of some kind, consuming whatever appears onContinue reading “Social Media Algorithms: What you Need to Know”
HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM
Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”
The 7 Most Important Twitter Post Metrics For A Social Media Scorecard
age metrics for your brands’ social media scorecard is imperative. This article will explain the 7 most important metrics for your Twitter campaign.
Benefits of Lead Advertisements Over Engagement Aimed Ads
When creating an advertisement, it is important for the marketer to have an idea of what type of advertisement and experience they want to provide for their audience. So let’s get started with the basics. What is A Lead Ad? A lead ad something one may not think they have much knowledge on, is moreContinue reading “Benefits of Lead Advertisements Over Engagement Aimed Ads”
Why Analytics Are The Key For Marketers On Instagram
Wait, you can use Instagram for advertising? Of course you can, it’s 2022! I’m going to go ahead and assume that anyone reading this article is familiar with the Meta owned social media platform Instagram, right? Okay good, I’m more than elated that we’re all familiar with IG, but just incase you aren’t in theContinue reading “Why Analytics Are The Key For Marketers On Instagram”
HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE
Do you want to improve your Instagram account and get more followers, shares or likes? If you answered yes to that question, then this article is for you. I’m going to explain what Instagram Insights is and how you can use and understand the various metric features. Whether you’re setting up a new business orContinue reading “HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE”
Why Does Santa Claus Drink So Much Coca-Cola?
A brief history and analysis of the history and relationship between Coca-Cola and Santa Claus
Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool
There is this misconception when it comes to targeted ads and personalized services. Many of us actually enjoy when a targeted ad shows up on Instagram suggesting that we buy the cute top we were eying or find the new sporting equipment we were researching on the side of our search engine. We make jokesContinue reading “Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool”
Teaching Social Media 