Sephora engages its audience using Facebook Live, Watch, and Events, offering real-time tutorials, product demos, and exclusive beauty experiences. Live Q&As foster interaction, while curated video content and event promotions build excitement. This strategy strengthens brand loyalty, increases engagement, and transforms social media into an immersive, interactive shopping experience.
Category Archives: Strategy
Social Media Ad Strategy: Where Are Brands Investing Their Budgets This Halloween Season?
As Halloween approaches, brands are rolling out their spookiest and most engaging social media ad campaigns. With a competitive market and consumers expecting fresh content, brands are keen to allocate their ad budgets in ways that maximize impact and engagement. So, where exactly are these budgets being spent? Let’s explore three key areas where brandsContinue reading “Social Media Ad Strategy: Where Are Brands Investing Their Budgets This Halloween Season?”
Why Engagement Rate Matters More Than Views
Engagement rate is the only social media metric that matters for growth
Why is Augmented Reality taking over the marketing game.
IKEA has introduced IKEA Place, an augmented reality app that helps consumers visualize furniture in their homes, leading to better purchasing decisions. AR technology enhances customer engagement, increasing spending by 20.7% and purchase likelihood by nearly 20%. Brands, including Snapchat, should adopt AR for improved marketing and customer satisfaction.
Memes with Meaning
For as long as we’ve had social media, memes have become such an integrated part of social media culture. Fandoms, creators, and a vast community of people get brought together by the shared effect memes have – to laugh and to be relatable. So if memes have become such a huge part of our socialContinue reading “Memes with Meaning”
How Content Strategy Can Give You the Edge
CONTENT! CONTENT! CONTENT! Everyone is always thinking about how to put out content for the world to obsess over, to share, to react, and to click on. Content can be used for good and for evil. Putting out content can also be messy and confusing, but when you know how to put out content, itContinue reading “How Content Strategy Can Give You the Edge”
HOW TO CREATE AN IMMERSIVE ADVERTISING CAMPAIGN WITH SNAPCHAT
Statista reports that Snapchat had 347 million daily users in quarter two of 2022. However, Snapchat has 557 million active monthly users. The largest demographic age group is 18-24. Snapchat allows you to send pictures and videos to friends that disappear once viewed. Users can also post a story to their profile that is viewableContinue reading “HOW TO CREATE AN IMMERSIVE ADVERTISING CAMPAIGN WITH SNAPCHAT”
Getting Started with your Instagram Ad Strategy
Advertising on Instagram and other social media platforms is one of the most popular marketing strategies for any business. Businesses advertise their products on social media to spread awareness, and they utilize paid, owned, and earned media as a means to do so. Owned by Facebook and launched in 2010, Instagram has over 1.44 billionContinue reading “Getting Started with your Instagram Ad Strategy”
How to Optimize Your Videos for YouTube Search
YouTube was created in 2005 in San Mateo, CA and has been one of the hottest social media platforms. On YouTube, users are able to post all types of different videos from educational videos, entertainment, informative, etc. Despite its popularity, YouTube is facing competitive pressure from other social networks like TikTok and Instagram Reels. AsContinue reading “How to Optimize Your Videos for YouTube Search”
The 10 Most Important Steps to Start a Successful Vlog
You know the following scenario: it’s the weekend, you’re lying in bed or on the sofa and enjoying your free time. You are on your cell phone on YouTube and scroll through the suggestions. Without even knowing it, you’re watching vlogs. What exactly is a vlog? A vlog is (a video blog): a record ofContinue reading “The 10 Most Important Steps to Start a Successful Vlog”
Teaching Social Media 