By: Seth Dunn It’s 2025, and looking through Instagram, YouTube, or TikTok, it seems like everyone is trying to be an influencer. From viral dance trends, aesthetic morning routines, and product hauls, content creation has exploded into what seems like a legitimate career path. Is it all just hype, though? Or can you actually make money as a contentContinue reading “Influencers: Can you REALLY make a career out of being a content creator?”
Tag Archives: Engagement
Social Media Scorecards: The Secret Metrics Behind Brand Success
By: Abby Wisnewski Key Post and Page-Level Metrics That Matter for Your Brand’s Social Media Scorecard Social media has become one of the most powerful tools for brands to connect with their audience, drive engagement, and ultimately grow their business. However, without tracking the right metrics, it’s difficult to measure the true impact of yourContinue reading “Social Media Scorecards: The Secret Metrics Behind Brand Success”
How Sephora Uses Facebook Live & Watch to Engage Beauty Lovers
Sephora engages its audience using Facebook Live, Watch, and Events, offering real-time tutorials, product demos, and exclusive beauty experiences. Live Q&As foster interaction, while curated video content and event promotions build excitement. This strategy strengthens brand loyalty, increases engagement, and transforms social media into an immersive, interactive shopping experience.
Boost or Bust? Do Influencer Giveaways Really Work?
Product giveaways can effectively increase brand awareness and engagement by reaching new audiences and generating excitement. However, challenges include attracting participants genuinely interested in purchasing and managing costs. Successful giveaways require clear goals, targeting the right audience, simple rules, social media leverage, appealing offerings, and strategic follow-ups to maintain interest.
How to Avoid Problematic Content in an Era of “Cancel Culture”
In today’s digital age, the phenomenon of cancel culture
has made it increasingly important for companies to outline clear policies when it comes to social media expectations. Knowing how to create a strong social media policy is vital for long lasting company success.
HOW TO CREATE A WINNING MARKETING CAMPAIGN: KEY STRATEGIES TO REACH YOUR AUDIENCE
Marketing campaigns are critical for connecting with audiences and driving results. They include various strategies like product launches, sales promotions, brand awareness, social media engagement, email marketing, and PR efforts. Success hinges on planning, measuring performance, and adjusting tactics based on feedback to effectively reach target audiences and achieve objectives.
How to tell if your social media campaign is successful
Today, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. This means about 60% of everyone in the world uses social media. Hence, social media has become a great way to market to the world. The question is: how can you be successful withContinue reading “How to tell if your social media campaign is successful”
3 TikTok Influencers you need to follow for the latest content design tips and tricks
Written: Molly Noble Here are my recommendations for the three top TikTok influencers with the best tips when creating content and how to enhance user experience and why you should follow them right now! Tess Barclay Tess.Barclay is a content agency owner in Toronto who brings her work knowledge and experience to her TikTok withContinue reading “3 TikTok Influencers you need to follow for the latest content design tips and tricks”
How AR is Transforming Brand Engagement on Snapchat
Explore how brands use augmented reality (AR) on Snapchat to create viral marketing campaigns. From interactive product try-ons to playful, shareable experiences, we’ll examine how AR technology enhances engagement, drives social sharing, and transforms how consumers interact with their favorite brands online.
Maximize Your Impact: Top Linkedin Features and Content Strategies for 2024
LinkedIn is the most used site to connect with business professionals and companies. With over one billion registered users worldwide, with 310 million active monthly users, LinkedIn has endless possibilities. Producing content on LinkedIn can be through text posts, articles, photos, videos, and newsletters. LinkedIn is a very powerful tool for building professional connections, businesses,Continue reading “Maximize Your Impact: Top Linkedin Features and Content Strategies for 2024”
Teaching Social Media 