Instagram Reels: The Game-Changer in Brand Engagement and Visibility

The social media platform landscape is ever-changing and brands are striving to engage their audiences in new and creative ways. Instagram Reels was part of the response to the phenomenon of short-form video formats popularized by TikTok and has become a key player in today’s social media strategies.

Why Social Media Etiquette Matters

Social media plays a significant role in our personal and professional lives today. With increased connectivity comes the risk of public mistakes. Lasting repercussions can come from just one unfortunate post, especially in the workplace. It is essential to learn from these mistakes, maintain a positive reputation, and maintain a healthy work environment. This articleContinue reading “Why Social Media Etiquette Matters”

How to Avoid Problematic Content in an Era of “Cancel Culture”

In today’s digital age, the phenomenon of cancel culture
has made it increasingly important for companies to outline clear policies when it comes to social media expectations. Knowing how to create a strong social media policy is vital for long lasting company success.

The Rise of Coastal Women’s Lacrosse: setting up team success using Instagram

Did you know that Coastal Carolina University has a lacrosse team and won the ASUN championship last season? If you don’t know much about lacrosse, it might be time to get more involved with our school’s sports. Also, the improvements to our Instagram have really boosted the visibility of the sport at Coastal. In theContinue reading “The Rise of Coastal Women’s Lacrosse: setting up team success using Instagram”

How to Use Instagram Stories to Gain Followers Fast in 2024

Instagram continues to be a powerful platform for building a loyal following. With more than a billion users, the competition is fierce, but standing out isn’t as hard as you might think. One of the most effective ways to boost your follower count is by leveraging Instagram Stories, a feature used by over 500 millionContinue reading “How to Use Instagram Stories to Gain Followers Fast in 2024”

How Brands Are Using Instagram Features to Skyrocket Sales

Instagram has transformed into a powerful sales platform with over a billion users. Brands leverage shoppable posts to enhance direct sales, while Instagram Stories foster authenticity and engagement. Influencer collaborations and user-generated content expand reach and credibility. By mastering these features, brands can significantly boost connections and sales, making Instagram essential in a competitive market.

Reel Revolution: How Brands use Instagram Reels in their Marketing Strategy

In the continuously evolving world of social media, Instagram Reels have become a game changer for brands looking for ways to captivate their audiences. Reels present an opportunity for companies to create content that grabs viewers’ attention through their 15-60-second video length and engaging format. As video-formatted content becomes more popular, brands are seeing moreContinue reading “Reel Revolution: How Brands use Instagram Reels in their Marketing Strategy”

Marketing To Minors? The Truth behind it.

The best way to market to children is to market places where kids go. You want to distribute advertising posters in toy stores, bicycle shops, bookstores and many other places. Things like this were easier a couple of years ago. However, with newer technology, marketing to children has been easier due to social media, butContinue reading “Marketing To Minors? The Truth behind it.”

Listening Influence on Cosmetic & Fashion Industries in Social Media

The Fashion and Cosmetic Industries are some of the most competitive industries out there. It’s becoming harder everyday to become trendy and even harder to stay relevant, as these industries are evolving and changing everyday. Social Media is full of influencers, bloggers, beginners seeking advice in fashion, makeup, fashionistas and models looking at new collectionsContinue reading “Listening Influence on Cosmetic & Fashion Industries in Social Media”

How Your Favorite Creators Make Money Through Social Media

A creator fund is an official fund established by a platform to pay creators for the content they create on the app. Instagram, Facebook, TikTok, Pinterest and Twitter all have created different programs that fit their network and their creators. Here is everything you need to know about how you are helping your favorite creatorsContinue reading “How Your Favorite Creators Make Money Through Social Media”