As of February 2025, 5.56 billion people use the internet, with content creators being vital for engagement and growth. YouTube’s Partner Program offers creators 55% of ad revenue and income from donations and memberships. TikTok, with its Creator Fund and live gifts, has become a popular alternative. Meta’s Instagram and Facebook utilize ads and subscriptions for monetization, while X (formerly Twitter) offers revenue through engagement and donations. Each platform provides unique compensation programs tailored to different creators.
Category Archives: User-Generated Content
#SephoraSquad – A UGC Beauty Marketing Campaign
Do you want free makeup from your favorite brands? In 2019, Sephora launched a new campaign of beauty lovers! These are real people, just like you and me, who can create an account, fill out an application, and if approved, give testimonials on products you try! As a member, you not only receive awesome benefitsContinue reading “#SephoraSquad – A UGC Beauty Marketing Campaign”
Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns
In a fast-paced world of social media marketing, user-generated content (UGC) has become one of if not the most powerful tools that brands are now using to engage their audience in to boost followers and sales. In 2019, Chipotle, the popular fast-casual restaurant chain known for its Mexican cuisine, launched the “Guac Dance” Challenge. ThisContinue reading “Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns”
Let’s BeReal – It Takes Creative Advertising Strategies to Standout
And this blog is going to help guide you to doing just that. A new social media has entered the market and companies are taking this opportunity to shift and take advantage of the tremendous growth it is already seeing to benefit them. BeReal is a social media platform that sends out one simultaneous notificationContinue reading “Let’s BeReal – It Takes Creative Advertising Strategies to Standout”
New Balance Turned Viral TikTok Song into Sales
In June of 2021, lesser-known artists MightyBay and Number9ok released the song “574”. The title 574 comes from New Balance’s signature shoe model 574. The entire song and lyrics are about how the artists feel about the shoes and how they wear them. This song praising how stylish the 574 shoes are went viral onContinue reading “New Balance Turned Viral TikTok Song into Sales “
YouTube – The price to sell merchandise
When it comes to trying to sell your product or merchandise online there is no better site than YouTube. With 2.6 billion users there is no shortage of people to target on this platform. YouTube is the biggest video-based website where individuals, organizations, companies, can create content on just about anything and post itContinue reading “YouTube – The price to sell merchandise”
NEW PODCAST: How to Increase Reach with Employee Advocacy Programs (Episode #11)
In this episode, we hear from marketing student, Ryan Glendy about employee advocacy programs, featuring his guest Ivey Emmert and her experience with a retail brand. To learn more about this topic you can also read Ryan’s article about employee advocacy which also discusses the programs used by Starbucks and Electronic Arts. Teaching Social MediaContinue reading “NEW PODCAST: How to Increase Reach with Employee Advocacy Programs (Episode #11)”
NEW PODCAST: Breaking Down UGC – What’s in it for you? (Episode #7)
The next episode of our Teaching Social Media podcast is a great source if you are looking to spice up your content with fan engagement. In this episode, we hear from communication student Nicole Vreen about the subject of User Generated Content (UGC). You can also read Nicole’s blog about UGC for more information. TeachingContinue reading “NEW PODCAST: Breaking Down UGC – What’s in it for you? (Episode #7)”
Why GenZ Loves SHEIN : Social Media Marketing
SHEIN is an online fashion boutique, that focuses on B2C sales. The clothing store became wildly popular due to affordable prices. There company has categories for women, men, children, small devices, and home décor. Currently, SHEIN ships to more than 220 countries globally. The social media strategy utilized took SHEIN to the next level, tacticsContinue reading “Why GenZ Loves SHEIN : Social Media Marketing”
What Are Some Tools That Students Can Use To Source Images That Observe Copyright?
To begin, I would like to say that this article is to be used as a quick guide for copyright, legal issues, and tips for students. It is a lot of information piled into one tiny article. I hope you all enjoy! What Is Copyright? Copyright is the right to copy. Meaning whoever owns thatContinue reading “What Are Some Tools That Students Can Use To Source Images That Observe Copyright?”
Teaching Social Media 