“The Great Hack” weaves together elements of how breakthroughs in computer technology and data analysis have enabled a large-scale, global spread of a new form of the social experiment that involves changing the world in a specific image. Anyone with a Facebook account or any other social media account that leaves a digital footprint shouldContinue reading “The Great Hack: Behind the Scenes of the Facebook Data Crisis”
Tag Archives: Facebook
“Surveillance Capitalism” The Less You Know The Better
This article is going to analysis Surveillance capitalism and the things surrounding it by looking at the following. The History Of Surveillance Capitalism What Companies Get From It And Why They Do It Negative Impacts On The Consumer “Shoshana Zuboff on surveillance capitalism” And “The Great Hack” Final Words The History Of Surveillance Capitalism TheContinue reading ““Surveillance Capitalism” The Less You Know The Better”
Increasing reach through Employee Advocacy
What is an Employee Advocacy Program? A simple definition of employee advocacy is the promotion of a brand or company content by an employee of that company. Most people are used to seeing their favorite influencers/celebs promote a brand but in this case the promotion is done by the companies own employees. Examples of EmployeeContinue reading “Increasing reach through Employee Advocacy”
How do Personal Influencer Programs differ from Brand Management Influencer Programs?
What are Social Media Influencers? Have you ever asked yourself, “what is an influencer?” You may have a few people come to mind, maybe it’s one of the Kardashian’s, your favorite YouTuber, or an over-night TikTok star on your For You Page. But let’s face it, today, influencers are dominating across all social media platforms.Continue reading “How do Personal Influencer Programs differ from Brand Management Influencer Programs?”
Why Would You Select To Run A Lead Ad Instead Of An Ad Aimed At Getting Engagement On Your Posts?
What are lead ads? Lead ads gather people information that may be interested in your products or services. It’s a form that collects contact information such as name, email address, phone number and other personal information. Leads ads help businesses find potential customers and understand the behaviors of customers. Lead ads are usually shown onContinue reading “Why Would You Select To Run A Lead Ad Instead Of An Ad Aimed At Getting Engagement On Your Posts?”
How Lead Ads and Cost Per Engagement Can Lead to Higher Engagement With Your Content
When trying to get an advertisement out to the public, there are many different ways that you can go about it. But you are just looking for one simple result: get people to interact with your ad. Today we are going to discuss two different ways you can get your ad out to the publicContinue reading “How Lead Ads and Cost Per Engagement Can Lead to Higher Engagement With Your Content”
How Squid Game took over Social Media Campaigns
What is Squid Game? Squid Game on Netflix took over the world in late September of 2021. The South Korean television show revolves around 456 contestants, who all have financial struggles and hardships compete for a drastic ₩45.6 billion prizes. The catch? Only 1 contestant prevails while the other 455 players are killed during theContinue reading “How Squid Game took over Social Media Campaigns”
Actively Engage Your Audience using Facebook VIDEO
Meta (formerly known as Facebook) launched their Facebook Live addition in 2016, but since the start of the pandemic, the feature has never been more popular. According to Hootsuite, daily watch time for Facebook Live broadcasts was 4x higher in 2021 compared to 2020. At this point, 1 of every 5 videos on the platformContinue reading “Actively Engage Your Audience using Facebook VIDEO”
The Great Hack
How over 50 million Americans had their data stolen without their permission. I’m willing to bet that you have at least heard of “The Great Hack“. The great hack started back in the 2010’s when Facebook users’ data was collected by a British company, Cambridge Analytica. This company collected personal data belonging to millions ofContinue reading “The Great Hack”
Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool
There is this misconception when it comes to targeted ads and personalized services. Many of us actually enjoy when a targeted ad shows up on Instagram suggesting that we buy the cute top we were eying or find the new sporting equipment we were researching on the side of our search engine. We make jokesContinue reading “Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool”
Teaching Social Media 