Chipotle is a successful national chain with a menu of items ranging from burritos to bowls. The popularity of Chipotle has grown both from its successful ads as well as its own customers. Since its founding in 1993, Chipotle has grown to 2,966 national locations and 128 local farms and plants to package and storeContinue reading “THE CHIPOTLE CRISIS: How social media spread E. coli nearly as fast as Chipotle”
Tag Archives: Social Media
Social Media Policy: Are companies making their policies vague on purpose?
Social Media can really suck sometimes Don’t get me wrong, social media has taken over the world in recent years and has advanced so much from just using it to keep in touch with people all over the place to now being able to use it to your advantage. Social media can be used byContinue reading “Social Media Policy: Are companies making their policies vague on purpose?”
Everything you need to know about Social Media Policies
Have you ever wondered why social media policy is important? Every business that uses social media has one and it’s simple to learn and use while at work. A social media policy is like a business code of conduct but for social media. It tells you how an employee should act on social media withContinue reading “Everything you need to know about Social Media Policies”
Social Media Policy: What should companies do about problematic content?
Have you read your company’s social media policy? If you haven’t, you should. In short, a company’s social media policy is made to protect the company from anything problematic that their employees could post. This content can range from speaking maliciously about the company, speaking on behalf of them, or disclosing private information about theContinue reading “Social Media Policy: What should companies do about problematic content?”
Social Media Listening in the Food and Beverage Industry
Restaurant, food & beverage businesses operating at the mercy of consumers’ shifting tastes and preferences, face a rising imperative to proactively listen, understand, and respond to their consumers’ opinions and interests. Social media, both instant and highly public, provides brands with the significant opportunity to maintain an awareness of their audience and the greater consumer landscape. AContinue reading “Social Media Listening in the Food and Beverage Industry”
Social Listening: Why Everyone Needs it
Social Listening has gained significant value over recent years, and will only keep getting bigger. In this article we will be talking about what social listening is and why it is important for major brands and companies to understand and use social listening for the betterment of their companies, and for the people. We willContinue reading “Social Listening: Why Everyone Needs it”
How does “The Social Dilemma” documentary discuss the algorithms used to target ads and encourage user behavior?
“The most important documentary of our time.” https://theconversation.com/netflixs-the-social-dilemma-highlights-the-problem-with-social-media-but-whats-the-solution-147351 Netlfix’s The Social Dilemma The Social Dilemma highlights the many issues within our society today and its use of social media. It focuses on how big social media companies manipulate their users with the use of algorithims that keep their users coming back and even sometimes resultContinue reading “How does “The Social Dilemma” documentary discuss the algorithms used to target ads and encourage user behavior?”
“Surveillance Capitalism” The Less You Know The Better
This article is going to analysis Surveillance capitalism and the things surrounding it by looking at the following. The History Of Surveillance Capitalism What Companies Get From It And Why They Do It Negative Impacts On The Consumer “Shoshana Zuboff on surveillance capitalism” And “The Great Hack” Final Words The History Of Surveillance Capitalism TheContinue reading ““Surveillance Capitalism” The Less You Know The Better”
Increasing reach through Employee Advocacy
What is an Employee Advocacy Program? A simple definition of employee advocacy is the promotion of a brand or company content by an employee of that company. Most people are used to seeing their favorite influencers/celebs promote a brand but in this case the promotion is done by the companies own employees. Examples of EmployeeContinue reading “Increasing reach through Employee Advocacy”
Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks
What Is employee advocacy? Employee advocacy is the promotion of an organization by its employees. This could mean employees share information about certain products or campaigns of the company. They could also share a look into the company culture. Employee advocacy programs allows companies to create guidelines, resources, and rewards for employees who promote theContinue reading “Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks”
Teaching Social Media 