Category Archives: Advertising

How do Personal Influencer Programs differ from Brand Management Influencer Programs?

What are Social Media Influencers? Have you ever asked yourself, “what is an influencer?” You may have a few people come to mind, maybe it’s one of the Kardashian’s, your favorite YouTuber, or an over-night TikTok star on your For You Page. But let’s face it, today, influencers are dominating across all social media platforms.Continue reading “How do Personal Influencer Programs differ from Brand Management Influencer Programs?”

Pros and Cons of Engaging With Influencers of Different Reach Types

So what exactly is an influencer? An influencer is someone who carries some sort of authority or impact over others.  Think about people who influence you in your own life such as your parents, siblings, peers, professors, co-workers, etc. There are different types of influencers including, but not limited to an industry expert, a professional,Continue reading “Pros and Cons of Engaging With Influencers of Different Reach Types”

Benefits of Lead Advertisements Over Engagement Aimed Ads

When creating an advertisement, it is important for the marketer to have an idea of what type of advertisement and experience they want to provide for their audience. So let’s get started with the basics. What is A Lead Ad? A lead ad something one may not think they have much knowledge on, is moreContinue reading “Benefits of Lead Advertisements Over Engagement Aimed Ads”

Social Media Ad Strategy: The Rise of Princess Polly: Social Media Marketing

A social media ad strategy is the practice of using social media channels to sell or promote a brand, product, or service. Whether you own a large or small business, social media advertising is essential if you want to stand out from the crowd, gain content views, and increase sales. We live in a timeContinue reading “Social Media Ad Strategy: The Rise of Princess Polly: Social Media Marketing”

Are You Satisfied With Your Spending?

Think about a time where you finally got that new trendy item that everyone has been dying for. Did you want it because you were actually interested or did you want it because that is what everyone else has and seen socially as “cool”? It really doesn’t matter, because big brands are in a competition,Continue reading “Are You Satisfied With Your Spending?”

Why Would You Select To Run A Lead Ad Instead Of An Ad Aimed At Getting Engagement On Your Posts?

What are lead ads? Lead ads gather people information that may be interested in your products or services. It’s a form that collects contact information such as name, email address, phone number and other personal information. Leads ads help businesses find potential customers and understand the behaviors of customers. Lead ads are usually shown onContinue reading “Why Would You Select To Run A Lead Ad Instead Of An Ad Aimed At Getting Engagement On Your Posts?”

Why GenZ Loves SHEIN : Social Media Marketing

SHEIN is an online fashion boutique, that focuses on B2C sales. The clothing store became wildly popular due to affordable prices. There company has categories for women, men, children, small devices, and home décor. Currently, SHEIN ships to more than 220 countries globally. The social media strategy utilized took SHEIN to the next level, tacticsContinue reading “Why GenZ Loves SHEIN : Social Media Marketing”

How Lead Ads and Cost Per Engagement Can Lead to Higher Engagement With Your Content

When trying to get an advertisement out to the public, there are many different ways that you can go about it. But you are just looking for one simple result: get people to interact with your ad. Today we are going to discuss two different ways you can get your ad out to the publicContinue reading “How Lead Ads and Cost Per Engagement Can Lead to Higher Engagement With Your Content”