Sephora engages its audience using Facebook Live, Watch, and Events, offering real-time tutorials, product demos, and exclusive beauty experiences. Live Q&As foster interaction, while curated video content and event promotions build excitement. This strategy strengthens brand loyalty, increases engagement, and transforms social media into an immersive, interactive shopping experience.
Tag Archives: Facebook
How to Avoid Problematic Content in an Era of “Cancel Culture”
In today’s digital age, the phenomenon of cancel culture
has made it increasingly important for companies to outline clear policies when it comes to social media expectations. Knowing how to create a strong social media policy is vital for long lasting company success.
Mastering Custom Audiences with Facebook Ads
Social media campaigns are steadily becoming more popular as social media marketing continues to grow. What’s important now is how to make your campaign stand out and be different from the others. Facebook provides a unique feature with custom audiences that allows businesses to connect with people who have interacted with their brand in theContinue reading “Mastering Custom Audiences with Facebook Ads”
Legal Contest: What Needs To Be Understood To Have a Legal Promotion.
So you want to run a contest or sweepstake on social media? Pretty much all brands that you know do some sort of contest via their social media channels but the most important question to ask is how do they go about it? Something to take into consideration is what can turn a sweepstake orContinue reading “Legal Contest: What Needs To Be Understood To Have a Legal Promotion.”
How Your Favorite Creators Make Money Through Social Media
A creator fund is an official fund established by a platform to pay creators for the content they create on the app. Instagram, Facebook, TikTok, Pinterest and Twitter all have created different programs that fit their network and their creators. Here is everything you need to know about how you are helping your favorite creatorsContinue reading “How Your Favorite Creators Make Money Through Social Media”
Facebook Marketing Tips
Facebook is a great way to get the word out about your business or to show current consumers what your business has to offer such as new products or services. The reason behind that is even people who don’t really like Facebook still use it to stay in touch with family and friends. Once yourContinue reading “Facebook Marketing Tips”
Facebook Live vs. Watch: What’s the difference?
Learn the differences between Facebook Live and Watch.
How Social Audio is Changing the World
Social media has come so far over the last few years and continues to grow bigger and better for us consumer. Recently we have started to see a boom in the overall use of social audio in our everyday lives whether it be through general communication or through schooling, but in the business world asContinue reading “How Social Audio is Changing the World”
Marketing to Minors
How can brands use targeting of content to address issues with marketing to minors?
Challenging Privacy Ethics
Imagine if someone could make an algorithm that could predict how you act, think or even talk. Now think about how someone could do this simply based on your social media activity, not requiring a single in-person encounter to predict any of these things. This has been proven to be possible for years now, butContinue reading “Challenging Privacy Ethics”
Teaching Social Media 