Restaurant, food & beverage businesses operating at the mercy of consumers’ shifting tastes and preferences, face a rising imperative to proactively listen, understand, and respond to their consumers’ opinions and interests. Social media, both instant and highly public, provides brands with the significant opportunity to maintain an awareness of their audience and the greater consumer landscape. AContinue reading “Social Media Listening in the Food and Beverage Industry”
Tag Archives: Social Media
Social Listening: Why Everyone Needs it
Social Listening has gained significant value over recent years, and will only keep getting bigger. In this article we will be talking about what social listening is and why it is important for major brands and companies to understand and use social listening for the betterment of their companies, and for the people. We willContinue reading “Social Listening: Why Everyone Needs it”
How does “The Social Dilemma” documentary discuss the algorithms used to target ads and encourage user behavior?
“The most important documentary of our time.” https://theconversation.com/netflixs-the-social-dilemma-highlights-the-problem-with-social-media-but-whats-the-solution-147351 Netlfix’s The Social Dilemma The Social Dilemma highlights the many issues within our society today and its use of social media. It focuses on how big social media companies manipulate their users with the use of algorithims that keep their users coming back and even sometimes resultContinue reading “How does “The Social Dilemma” documentary discuss the algorithms used to target ads and encourage user behavior?”
“Surveillance Capitalism” The Less You Know The Better
This article is going to analysis Surveillance capitalism and the things surrounding it by looking at the following. The History Of Surveillance Capitalism What Companies Get From It And Why They Do It Negative Impacts On The Consumer “Shoshana Zuboff on surveillance capitalism” And “The Great Hack” Final Words The History Of Surveillance Capitalism TheContinue reading ““Surveillance Capitalism” The Less You Know The Better”
Increasing reach through Employee Advocacy
What is an Employee Advocacy Program? A simple definition of employee advocacy is the promotion of a brand or company content by an employee of that company. Most people are used to seeing their favorite influencers/celebs promote a brand but in this case the promotion is done by the companies own employees. Examples of EmployeeContinue reading “Increasing reach through Employee Advocacy”
Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks
What Is employee advocacy? Employee advocacy is the promotion of an organization by its employees. This could mean employees share information about certain products or campaigns of the company. They could also share a look into the company culture. Employee advocacy programs allows companies to create guidelines, resources, and rewards for employees who promote theContinue reading “Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks”
How do Personal Influencer Programs differ from Brand Management Influencer Programs?
What are Social Media Influencers? Have you ever asked yourself, “what is an influencer?” You may have a few people come to mind, maybe it’s one of the Kardashian’s, your favorite YouTuber, or an over-night TikTok star on your For You Page. But let’s face it, today, influencers are dominating across all social media platforms.Continue reading “How do Personal Influencer Programs differ from Brand Management Influencer Programs?”
Is Instagram Copying TikToks Creator Fund?
Have you ever wondered how TikTok creators or Instagram Influencers get paid for posting? In this article we will be discussing the different ways that social media monetizes their creator’s content, as well discussing how Instagram has enabled very similar features to TikTok. While a lot of creators also engage in brand partnerships in exchangeContinue reading “Is Instagram Copying TikToks Creator Fund?”
Pros and Cons of Engaging With Influencers of Different Reach Types
So what exactly is an influencer? An influencer is someone who carries some sort of authority or impact over others. Think about people who influence you in your own life such as your parents, siblings, peers, professors, co-workers, etc. There are different types of influencers including, but not limited to an industry expert, a professional,Continue reading “Pros and Cons of Engaging With Influencers of Different Reach Types”
Benefits of Lead Advertisements Over Engagement Aimed Ads
When creating an advertisement, it is important for the marketer to have an idea of what type of advertisement and experience they want to provide for their audience. So let’s get started with the basics. What is A Lead Ad? A lead ad something one may not think they have much knowledge on, is moreContinue reading “Benefits of Lead Advertisements Over Engagement Aimed Ads”
Teaching Social Media 