Advertising on Instagram and other social media platforms is one of the most popular marketing strategies for any business. Businesses advertise their products on social media to spread awareness, and they utilize paid, owned, and earned media as a means to do so. Owned by Facebook and launched in 2010, Instagram has over 1.44 billionContinue reading “Getting Started with your Instagram Ad Strategy”
Category Archives: Advertising
Let’s BeReal – It Takes Creative Advertising Strategies to Standout
And this blog is going to help guide you to doing just that. A new social media has entered the market and companies are taking this opportunity to shift and take advantage of the tremendous growth it is already seeing to benefit them. BeReal is a social media platform that sends out one simultaneous notificationContinue reading “Let’s BeReal – It Takes Creative Advertising Strategies to Standout”
Utilizing Instagram Ad Features: How & Why
Instagram advertisements have been responsible for more than a billion user actions since the social media network started to provide advertising in 2015. And only last year, it more than quadrupled to 500,000 advertisers in just six months. Instagram advertising are ubiquitous across the app, including in users’ feeds, Stories, Explore, and other areas, similarContinue reading “Utilizing Instagram Ad Features: How & Why”
New Balance Turned Viral TikTok Song into Sales
In June of 2021, lesser-known artists MightyBay and Number9ok released the song “574”. The title 574 comes from New Balance’s signature shoe model 574. The entire song and lyrics are about how the artists feel about the shoes and how they wear them. This song praising how stylish the 574 shoes are went viral onContinue reading “New Balance Turned Viral TikTok Song into Sales “
YouTube – The price to sell merchandise
When it comes to trying to sell your product or merchandise online there is no better site than YouTube. With 2.6 billion users there is no shortage of people to target on this platform. YouTube is the biggest video-based website where individuals, organizations, companies, can create content on just about anything and post itContinue reading “YouTube – The price to sell merchandise”
Instagram Features that Power Sales Growth
Instagram has become a tool for many companies to increase their sales and platform. Now, Instagram contains many features and tools to help companies be successful. This blog contains helpful features that can help boost any Instagram account. Storefronts The first step to getting any sales and engagement is to turn the profile into aContinue reading “Instagram Features that Power Sales Growth”
Data Privacy After All
Digital advertising has taken over the advertising world. What was once simple newspaper ads, and billboards has now turned in to tracking our personal data for tailored digital ads. Apple and Google has reinvented ways to keep users privacy protected while still allowing ads. “It kind of feels like you’re being tracked, and that’s becauseContinue reading “Data Privacy After All”
Tik Tok Takes the Win in the Advertisement Game!
Tik Tok has taken the world by storm and quickly became the most popular social media application on the market. All ages are jumping at the chance to create exciting content that will allow the other viewers to engage and interact with them. Due to the increase of popularity of the app, businesses have joinedContinue reading “Tik Tok Takes the Win in the Advertisement Game!”
HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM
Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”
NEW PODCAST: Pinterest Advertising (Episode #13)
In this episode, we hear from marketing student, Virginia Culp about Pinterest Advertising. To learn more about the information in today’s episode, you can read Virginia’s blog post. Teaching Social Media Podcast Episode 13: Pinterest Advertising [ Listen on: Anchor | Spotify | Apple podcasts ] 🎧 If you have a question for an upcoming episode, you can submit an audio message toContinue reading “NEW PODCAST: Pinterest Advertising (Episode #13)”
Teaching Social Media 