How Brands Use Instagram to Increase Sales

Have you ever wanted to increase sales for your business? Look no further than what’s already on your phone Instagram! With 130 million people tapping shopping links on Instagram posts each month, this is an amazing way to increase sales for your business. This blog will give you the top 5 things to do toContinue reading “How Brands Use Instagram to Increase Sales”

REEL Talk: The top 5 ways for brands to use Instagram Reels as marketing strategy

Instagram Reels is a type of content that enables users to create and share captivating videos. Reels provide a suite of editing tools that help users make interesting and fun video content. Multiple videos, filters, captions, dynamic backdrops, stickers, and other elements can be included in reels. The length of a Reel can be up toContinue reading “REEL Talk: The top 5 ways for brands to use Instagram Reels as marketing strategy”

How Brands use Instagram Reels in Social Media

What are Instagram Reels? Is it just a knockoff version of TikTok trying to keep Instagram relevant? Yes and no. While Instagram Reels and TikTok are similar because of their edits/filters and short video lengths, they have very different applications to increase followers, views, and activity on your brands page. Some key differences TikTok isContinue reading “How Brands use Instagram Reels in Social Media”

How Squid Game took over Social Media Campaigns

What is Squid Game? Squid Game on Netflix took over the world in late September of 2021. The South Korean television show revolves around 456 contestants, who all have financial struggles and hardships compete for a drastic ₩45.6 billion prizes. The catch? Only 1 contestant prevails while the other 455 players are killed during theContinue reading “How Squid Game took over Social Media Campaigns”

How important are legal issues in contests/sweepstakes?

In researching contests and sweepstakes to analyze, I came across several different brands that disclosed the legal issues correctly but also came across some that did not. In this blog, I will be reviewing the do’s and don’t’s of a contest/sweepstakes. When it comes to legal issues revolving around contests/sweepstakes, it is something you definitelyContinue reading “How important are legal issues in contests/sweepstakes?”

Looking Deeper into Instagram Analytics

What are Instagram analytics? Instagram analytics are how you comprehend the performance of your posts and your overall your account as a whole. While Instagram measurements are individual details, Instagram analytics assist you with interpreting those details and seeing different patterns in them. Taking a look at your Instagram insights is probably the most effectiveContinue reading “Looking Deeper into Instagram Analytics”

User-generated content with Starbucks

Starbucks uses social media accounts such as Facebook, Snapchat, Instagram, Twitter. and Tik Tok to get users to get engaged with their products. They are using Facebook and Instagram to post their popular drinks and promote their special drinks. They also have testimonials that promote their products such as celebrities and influencers. In this campaign,Continue reading “User-generated content with Starbucks”

Understanding Analytics: Engagement Rate

What are Analytics? While analytics are just statistics and data, they very useful when determining how well your post does in terms of interactions with people who do and don’t follow you. It allows us to better understand what is successful, what helps bring more attention to a post, and tells us overall who ourContinue reading “Understanding Analytics: Engagement Rate”

Influencers Take Over Marketing

Influencer marketing has slowly taken over the world in which we live in today. From sponsored posts, account takeovers, to giving away products; it has created an enormous effect on not only growing influencers, but creating engagement between customers and brands, while overall having a large effect on sales of products.  Top 8 Types ofContinue reading “Influencers Take Over Marketing”