Tag Archives: Social Media

How do Personal Influencer Programs differ from Brand Management Influencer Programs?

What are Social Media Influencers? Have you ever asked yourself, “what is an influencer?” You may have a few people come to mind, maybe it’s one of the Kardashian’s, your favorite YouTuber, or an over-night TikTok star on your For You Page. But let’s face it, today, influencers are dominating across all social media platforms.Continue reading “How do Personal Influencer Programs differ from Brand Management Influencer Programs?”

Is Instagram Copying TikToks Creator Fund?

Have you ever wondered how TikTok creators or Instagram Influencers get paid for posting? In this article we will be discussing the different ways that social media monetizes their creator’s content, as well discussing how Instagram has enabled very similar features to TikTok. While a lot of creators also engage in brand partnerships in exchangeContinue reading “Is Instagram Copying TikToks Creator Fund?”

Pros and Cons of Engaging With Influencers of Different Reach Types

So what exactly is an influencer? An influencer is someone who carries some sort of authority or impact over others.  Think about people who influence you in your own life such as your parents, siblings, peers, professors, co-workers, etc. There are different types of influencers including, but not limited to an industry expert, a professional,Continue reading “Pros and Cons of Engaging With Influencers of Different Reach Types”

Benefits of Lead Advertisements Over Engagement Aimed Ads

When creating an advertisement, it is important for the marketer to have an idea of what type of advertisement and experience they want to provide for their audience. So let’s get started with the basics. What is A Lead Ad? A lead ad something one may not think they have much knowledge on, is moreContinue reading “Benefits of Lead Advertisements Over Engagement Aimed Ads”

Why Analytics Are The Key For Marketers On Instagram

Wait, you can use Instagram for advertising? Of course you can, it’s 2022! I’m going to go ahead and assume that anyone reading this article is familiar with the Meta owned social media platform Instagram, right? Okay good, I’m more than elated that we’re all familiar with IG, but just incase you aren’t in theContinue reading “Why Analytics Are The Key For Marketers On Instagram”

Why GenZ Loves SHEIN : Social Media Marketing

SHEIN is an online fashion boutique, that focuses on B2C sales. The clothing store became wildly popular due to affordable prices. There company has categories for women, men, children, small devices, and home décor. Currently, SHEIN ships to more than 220 countries globally. The social media strategy utilized took SHEIN to the next level, tacticsContinue reading “Why GenZ Loves SHEIN : Social Media Marketing”

HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE

Do you want to improve your Instagram account and get more followers, shares or likes? If you answered yes to that question, then this article is for you. I’m going to explain what Instagram Insights is and how you can use and understand the various metric features. Whether you’re setting up a new business orContinue reading “HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE”

Why YouTube Shorts are Important for Content Creators

YouTube Shorts are a short-form video typically between 15 and 60 seconds that is YouTube’s way of competing with Tiktok, Snapchat, and Instagram Reels. Now you may be wondering why this form of video is important for content creators as well as businesses? Luckily for you, I will tell you all you need to know.Continue reading “Why YouTube Shorts are Important for Content Creators”

How to Make a Successful LinkedIn Profile

LinkedIn is a very important tool to use to further your professional career. The single greatest asset of LinkedIn is the ability to network with professionals from around the world. Since this platform is for business it is important to keep your content serious and professional unlike most other social platforms. Below some tips andContinue reading “How to Make a Successful LinkedIn Profile”