YouTube was created in 2005 in San Mateo, CA and has been one of the hottest social media platforms. On YouTube, users are able to post all types of different videos from educational videos, entertainment, informative, etc. Despite its popularity, YouTube is facing competitive pressure from other social networks like TikTok and Instagram Reels. AsContinue reading “How to Optimize Your Videos for YouTube Search”
Tag Archives: Marketing
YouTube – The price to sell merchandise
When it comes to trying to sell your product or merchandise online there is no better site than YouTube. With 2.6 billion users there is no shortage of people to target on this platform. YouTube is the biggest video-based website where individuals, organizations, companies, can create content on just about anything and post itContinue reading “YouTube – The price to sell merchandise”
Reel Talk: 7 ways your brand can use Instagram Reels
You may be wondering what is an Instagram Reel? According to Instagram, “reels are entertaining, immersive videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your business.” These videos can be up to 90 seconds long with up to 60 second advertisements. Why shouldContinue reading “Reel Talk: 7 ways your brand can use Instagram Reels”
HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM
Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”
Zion Williamson Billion Dollar Knee Injury
During a highly anticipated Duke vs. North Carolina college basketball game when two of the top three players in the country are completing one stage, thirty-three seconds into the biggest college basketball game of the season, the sport’s biggest star went down with a bizarre injury as Zion Williamson’s shoe ripped in half and heContinue reading “Zion Williamson Billion Dollar Knee Injury”
THE CHIPOTLE CRISIS: How social media spread E. coli nearly as fast as Chipotle
Chipotle is a successful national chain with a menu of items ranging from burritos to bowls. The popularity of Chipotle has grown both from its successful ads as well as its own customers. Since its founding in 1993, Chipotle has grown to 2,966 national locations and 128 local farms and plants to package and storeContinue reading “THE CHIPOTLE CRISIS: How social media spread E. coli nearly as fast as Chipotle”
Marketing to Minors
How can brands use targeting of content to address issues with marketing to minors?
WHY SOCIAL LISTENING TOOLS CAN MAKE OR BREAK YOUR EVENT
While the event industry has changed over the course of the last three years, social listening tools are still an important technique to use within your brand when it comes to hosting an event. Using any social listening tools can allow your brand to listen in on the conversations surrounding your event. This could makeContinue reading “WHY SOCIAL LISTENING TOOLS CAN MAKE OR BREAK YOUR EVENT”
Legal Issues: Addressing Marketing to Minors
Are you the owner of a business? Do you make social media content for a business? If so, there are some important points to know about your content and it getting in the reach of minors. Minors are more easily persuaded than adults and some of the content that you post may not be theContinue reading “Legal Issues: Addressing Marketing to Minors”
How does “The Social Dilemma” documentary discuss the algorithms used to target ads and encourage user behavior?
“The most important documentary of our time.” https://theconversation.com/netflixs-the-social-dilemma-highlights-the-problem-with-social-media-but-whats-the-solution-147351 Netlfix’s The Social Dilemma The Social Dilemma highlights the many issues within our society today and its use of social media. It focuses on how big social media companies manipulate their users with the use of algorithims that keep their users coming back and even sometimes resultContinue reading “How does “The Social Dilemma” documentary discuss the algorithms used to target ads and encourage user behavior?”
Teaching Social Media 