Tag Archives: Marketing

“Surveillance Capitalism” The Less You Know The Better

This article is going to analysis Surveillance capitalism and the things surrounding it by looking at the following. The History Of Surveillance Capitalism What Companies Get From It And Why They Do It Negative Impacts On The Consumer “Shoshana Zuboff on surveillance capitalism” And “The Great Hack” Final Words The History Of Surveillance Capitalism TheContinue reading ““Surveillance Capitalism” The Less You Know The Better”

Increasing reach through Employee Advocacy

What is an Employee Advocacy Program? A simple definition of employee advocacy is the promotion of a brand or company content by an employee of that company. Most people are used to seeing their favorite influencers/celebs promote a brand but in this case the promotion is done by the companies own employees. Examples of EmployeeContinue reading “Increasing reach through Employee Advocacy”

How do Personal Influencer Programs differ from Brand Management Influencer Programs?

What are Social Media Influencers? Have you ever asked yourself, “what is an influencer?” You may have a few people come to mind, maybe it’s one of the Kardashian’s, your favorite YouTuber, or an over-night TikTok star on your For You Page. But let’s face it, today, influencers are dominating across all social media platforms.Continue reading “How do Personal Influencer Programs differ from Brand Management Influencer Programs?”

Pros and Cons of Engaging With Influencers of Different Reach Types

So what exactly is an influencer? An influencer is someone who carries some sort of authority or impact over others.  Think about people who influence you in your own life such as your parents, siblings, peers, professors, co-workers, etc. There are different types of influencers including, but not limited to an industry expert, a professional,Continue reading “Pros and Cons of Engaging With Influencers of Different Reach Types”

Why Analytics Are The Key For Marketers On Instagram

Wait, you can use Instagram for advertising? Of course you can, it’s 2022! I’m going to go ahead and assume that anyone reading this article is familiar with the Meta owned social media platform Instagram, right? Okay good, I’m more than elated that we’re all familiar with IG, but just incase you aren’t in theContinue reading “Why Analytics Are The Key For Marketers On Instagram”

Why Would You Select To Run A Lead Ad Instead Of An Ad Aimed At Getting Engagement On Your Posts?

What are lead ads? Lead ads gather people information that may be interested in your products or services. It’s a form that collects contact information such as name, email address, phone number and other personal information. Leads ads help businesses find potential customers and understand the behaviors of customers. Lead ads are usually shown onContinue reading “Why Would You Select To Run A Lead Ad Instead Of An Ad Aimed At Getting Engagement On Your Posts?”

Why GenZ Loves SHEIN : Social Media Marketing

SHEIN is an online fashion boutique, that focuses on B2C sales. The clothing store became wildly popular due to affordable prices. There company has categories for women, men, children, small devices, and home décor. Currently, SHEIN ships to more than 220 countries globally. The social media strategy utilized took SHEIN to the next level, tacticsContinue reading “Why GenZ Loves SHEIN : Social Media Marketing”

HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE

Do you want to improve your Instagram account and get more followers, shares or likes? If you answered yes to that question, then this article is for you. I’m going to explain what Instagram Insights is and how you can use and understand the various metric features. Whether you’re setting up a new business orContinue reading “HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE”

HOW TO USE TIKTOK CHALLENGES TO INCREASE YOUR SALES GROWTH

Are you sick of getting no views on your posts? What about your bare comment section? It doesn’t have to be that way… What if I told you that by reading this blog you could put an end to all of your problems on your companies content? The solution is simple: TikTok. What is TikTok?Continue reading “HOW TO USE TIKTOK CHALLENGES TO INCREASE YOUR SALES GROWTH”