The “Domino’s Youtube Scandal” is a perfect example about how social media can have a negative impact on a brand, ultimately leading them into a crisis. This example helps to understand Social Media Crises of different types, how Domino’s was negatively impacted by social media, and the necessary steps that need to be taken whenContinue reading “How the Domino’s YouTube Scandal created a Crisis for the Brand”
Tag Archives: Youtube
Marketing to Minors
How can brands use targeting of content to address issues with marketing to minors?
Increasing reach through Employee Advocacy
What is an Employee Advocacy Program? A simple definition of employee advocacy is the promotion of a brand or company content by an employee of that company. Most people are used to seeing their favorite influencers/celebs promote a brand but in this case the promotion is done by the companies own employees. Examples of EmployeeContinue reading “Increasing reach through Employee Advocacy”
How do Personal Influencer Programs differ from Brand Management Influencer Programs?
What are Social Media Influencers? Have you ever asked yourself, “what is an influencer?” You may have a few people come to mind, maybe it’s one of the Kardashian’s, your favorite YouTuber, or an over-night TikTok star on your For You Page. But let’s face it, today, influencers are dominating across all social media platforms.Continue reading “How do Personal Influencer Programs differ from Brand Management Influencer Programs?”
Why GenZ Loves SHEIN : Social Media Marketing
SHEIN is an online fashion boutique, that focuses on B2C sales. The clothing store became wildly popular due to affordable prices. There company has categories for women, men, children, small devices, and home décor. Currently, SHEIN ships to more than 220 countries globally. The social media strategy utilized took SHEIN to the next level, tacticsContinue reading “Why GenZ Loves SHEIN : Social Media Marketing”
How Auto Companies Use YouTube Playlists to Highlight Products
What Are YouTube Playlists? YouTube Playlists are one of YouTube’s features that allows you to organize and categorize videos to your liking. From a user standpoint, playlists can be accessed by visiting the playlist section of either the preferred channel, or on the recommended page. This feature can be used in a variety of waysContinue reading “How Auto Companies Use YouTube Playlists to Highlight Products”
Why YouTube Shorts are Important for Content Creators
YouTube Shorts are a short-form video typically between 15 and 60 seconds that is YouTube’s way of competing with Tiktok, Snapchat, and Instagram Reels. Now you may be wondering why this form of video is important for content creators as well as businesses? Luckily for you, I will tell you all you need to know.Continue reading “Why YouTube Shorts are Important for Content Creators”
Hit Play: Brands That Excel On YouTube Playlists
What Are YouTube Playlists? The YouTube playlist feature is a convenient tool which allows channel owners to organize a collection of videos into a specific playlist. Rather than viewers and subscribers scrolling through a random video feed, the playlist tab directs them to an organized list of different playlists. Playlists on YouTube are generally usedContinue reading “Hit Play: Brands That Excel On YouTube Playlists”
Key Ways to Make Your YouTube Vlog Successful
A vlog (short for “video blogging”) is the daily practice of capturing and sharing vlogs characteristically featuring a vlogger shooting themselves at arm’s length throughout their everyday activities. Since the early 2005’s vlogs have been more popular than ever thanks to youtube. Youtube is a video-sharing service where anyone who has an account can uploadContinue reading “Key Ways to Make Your YouTube Vlog Successful”
Food Vlogging: Can Anyone Have Their Own Cooking Show?
Have you ever thought about hosting your own cooking show? I know I have! As a huge foodie, I love trying new recipes! Thanks to applications like YouTube, TikTok, and Instagram, almost anyone can have a cooking show without getting a television contract. Are you wondering how you could have one too? You can createContinue reading “Food Vlogging: Can Anyone Have Their Own Cooking Show?”
Teaching Social Media 