Tag Archives: Engagement

HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM

Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”

Everything you need to know about Social Media Policies

Have you ever wondered why social media policy is important? Every business that uses social media has one and it’s simple to learn and use while at work. A social media policy is like a business code of conduct but for social media. It tells you how an employee should act on social media withContinue reading “Everything you need to know about Social Media Policies”

Increasing reach through Employee Advocacy

What is an Employee Advocacy Program? A simple definition of employee advocacy is the promotion of a brand or company content by an employee of that company. Most people are used to seeing their favorite influencers/celebs promote a brand but in this case the promotion is done by the companies own employees. Examples of EmployeeContinue reading “Increasing reach through Employee Advocacy”

Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks

What Is employee advocacy? Employee advocacy is the promotion of an organization by its employees. This could mean employees share information about certain products or campaigns of the company. They could also share a look into the company culture. Employee advocacy programs allows companies to create guidelines, resources, and rewards for employees who promote theContinue reading “Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks”

How do Personal Influencer Programs differ from Brand Management Influencer Programs?

What are Social Media Influencers? Have you ever asked yourself, “what is an influencer?” You may have a few people come to mind, maybe it’s one of the Kardashian’s, your favorite YouTuber, or an over-night TikTok star on your For You Page. But let’s face it, today, influencers are dominating across all social media platforms.Continue reading “How do Personal Influencer Programs differ from Brand Management Influencer Programs?”

Pros and Cons of Engaging With Influencers of Different Reach Types

So what exactly is an influencer? An influencer is someone who carries some sort of authority or impact over others.  Think about people who influence you in your own life such as your parents, siblings, peers, professors, co-workers, etc. There are different types of influencers including, but not limited to an industry expert, a professional,Continue reading “Pros and Cons of Engaging With Influencers of Different Reach Types”

Benefits of Lead Advertisements Over Engagement Aimed Ads

When creating an advertisement, it is important for the marketer to have an idea of what type of advertisement and experience they want to provide for their audience. So let’s get started with the basics. What is A Lead Ad? A lead ad something one may not think they have much knowledge on, is moreContinue reading “Benefits of Lead Advertisements Over Engagement Aimed Ads”

Why GenZ Loves SHEIN : Social Media Marketing

SHEIN is an online fashion boutique, that focuses on B2C sales. The clothing store became wildly popular due to affordable prices. There company has categories for women, men, children, small devices, and home décor. Currently, SHEIN ships to more than 220 countries globally. The social media strategy utilized took SHEIN to the next level, tacticsContinue reading “Why GenZ Loves SHEIN : Social Media Marketing”

HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE

Do you want to improve your Instagram account and get more followers, shares or likes? If you answered yes to that question, then this article is for you. I’m going to explain what Instagram Insights is and how you can use and understand the various metric features. Whether you’re setting up a new business orContinue reading “HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE”