Social Listening has gained significant value over recent years, and will only keep getting bigger. In this article we will be talking about what social listening is and why it is important for major brands and companies to understand and use social listening for the betterment of their companies, and for the people. We willContinue reading “Social Listening: Why Everyone Needs it”
Tag Archives: Instagram
“Surveillance Capitalism” The Less You Know The Better
This article is going to analysis Surveillance capitalism and the things surrounding it by looking at the following. The History Of Surveillance Capitalism What Companies Get From It And Why They Do It Negative Impacts On The Consumer “Shoshana Zuboff on surveillance capitalism” And “The Great Hack” Final Words The History Of Surveillance Capitalism TheContinue reading ““Surveillance Capitalism” The Less You Know The Better”
Increasing reach through Employee Advocacy
What is an Employee Advocacy Program? A simple definition of employee advocacy is the promotion of a brand or company content by an employee of that company. Most people are used to seeing their favorite influencers/celebs promote a brand but in this case the promotion is done by the companies own employees. Examples of EmployeeContinue reading “Increasing reach through Employee Advocacy”
How do Personal Influencer Programs differ from Brand Management Influencer Programs?
What are Social Media Influencers? Have you ever asked yourself, “what is an influencer?” You may have a few people come to mind, maybe it’s one of the Kardashian’s, your favorite YouTuber, or an over-night TikTok star on your For You Page. But let’s face it, today, influencers are dominating across all social media platforms.Continue reading “How do Personal Influencer Programs differ from Brand Management Influencer Programs?”
Is Instagram Copying TikToks Creator Fund?
Have you ever wondered how TikTok creators or Instagram Influencers get paid for posting? In this article we will be discussing the different ways that social media monetizes their creator’s content, as well discussing how Instagram has enabled very similar features to TikTok. While a lot of creators also engage in brand partnerships in exchangeContinue reading “Is Instagram Copying TikToks Creator Fund?”
Why Analytics Are The Key For Marketers On Instagram
Wait, you can use Instagram for advertising? Of course you can, it’s 2022! I’m going to go ahead and assume that anyone reading this article is familiar with the Meta owned social media platform Instagram, right? Okay good, I’m more than elated that we’re all familiar with IG, but just incase you aren’t in theContinue reading “Why Analytics Are The Key For Marketers On Instagram”
HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE
Do you want to improve your Instagram account and get more followers, shares or likes? If you answered yes to that question, then this article is for you. I’m going to explain what Instagram Insights is and how you can use and understand the various metric features. Whether you’re setting up a new business orContinue reading “HOW TO USE INSTAGRAM INSIGHTS TO YOUR ADVANTAGE”
NEW PODCAST: Instagram’s Newest Features – Shops & Reels (Episode #3)
We are on a roll this week, publishing our next episode of the Teaching Social Media podcast. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram’s newest features to help boost sales and also brand awareness. Teaching Social Media Podcast Episode 3: Instagram ShopsContinue reading “NEW PODCAST: Instagram’s Newest Features – Shops & Reels (Episode #3)”
Using Instagram Features to Gain Followers
Nowadays personal users and companies are always looking to extend their reach on social media, and gaining followers is the best way to achieve that. There are numerous techniques for gaining followers on social media platforms, and especially Instagram. This article will take a deeper dive into strategies that can be used to grow yourContinue reading “Using Instagram Features to Gain Followers”
Food Vlogging: Can Anyone Have Their Own Cooking Show?
Have you ever thought about hosting your own cooking show? I know I have! As a huge foodie, I love trying new recipes! Thanks to applications like YouTube, TikTok, and Instagram, almost anyone can have a cooking show without getting a television contract. Are you wondering how you could have one too? You can createContinue reading “Food Vlogging: Can Anyone Have Their Own Cooking Show?”
Teaching Social Media 