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TikTok to Court: Are we Being Spied on?
TikTok is an app that debuted in 2016, and quickly became one of the most popular social media platforms worldwide. The app that has accumulated over 2.05 billion daily users (According to DemandSage) https://www.demandsage.com/tiktok-user-statistics/ across the globe has been making new headlines, but for all of the wrong reasons. Behind all of the viral trends,…
Balenciaga’s Social Media Crisis
In December 2022, Balenciaga faced significant backlash for two holiday campaigns featuring disturbing imagery involving children. Critics accused the brand of child exploitation. Their initial inadequate response worsened the situation, highlighting the need for thoughtful messaging and crisis management in marketing.
How does an Employee Advocacy program help a brand increase reach?
By Ava Vertullo In a world where authenticity and trust are the currency of the digital age, brands are discovering an incredibly influential new voice… their own workers. An employee advocacy program encourages employees to share their employer’s content, culture, and values on their personal social media platforms. When done right, this strategy doesn’t just drive visibility, it makes employees authentic and trusted brand ambassadors, generating reach and engagement far greater than a brand page alone. Trust Drives EngagementPeople trust people more than…
Social Media Policy: Pros and Cons of Moderating Comments
Social Media has become a huge part in the daily lives of humans for the past 10-15 years. Not only is social media used for entertainment, but these platforms are also crucial for small businesses and large corporations. Businesses will most likely decline or fail completely without a social media presence. Many brands will use…
Fired for a TikTok? When Airline Social Media Policies Clash with Employee Rights
Nelle Diala, a flight attendant, was fired by Alaska Airlines after posting a lighthearted dancing TikTok in uniform. Despite her claims of harmless fun, the airline cited violation of social media policy. The case raises questions about employee rights under the National Labor Relations Act and the balance between personal expression and company policies.
Navigating the Digital Town Square: Crafting a Social Media Policy for Effective Content Moderation
The digital space serves as a crucial communication platform but can be prone to disruptions. A strong social media policy outlines respectful conduct, prohibits hate speech and harassment, and encourages accurate information sharing. Prioritizing safety, it safeguards personal data while fostering a constructive community. Such policies empower users and promote a healthier online environment.
Spring Into Sweepstakes: What the McDonald’s Monopoly Game Can Teach You About Legal Promotions
As spring rolls in and brands start launching bright, buzzy campaigns to capture customer attention, there’s no better time to explore the power of sweepstakes. But before you throw together a flashy giveaway and hit “post,” there’s a lot you need to consider — especially on the legal front. One of the most well-known and…
Influencers: Can you REALLY make a career out of being a content creator?
By: Seth Dunn It’s 2025, and looking through Instagram, YouTube, or TikTok, it seems like everyone is trying to be an influencer. From viral dance trends, aesthetic morning routines, and product hauls, content creation has exploded into what seems like a legitimate career path. Is it all just hype, though? Or can you actually make money as a content…
Social Selling: What kind of content can a sales rep post that will help them generate leads on Linkedin?
To effectively generate leads on LinkedIn, sales reps should optimize their profiles, engage in LinkedIn groups, and create strategic content campaigns. Emphasizing social selling through relevant posts and direct messaging builds relationships and boosts credibility. Consistency and the use of hashtags enhance visibility in feeds, ultimately improving sales performance.
Maximize Earnings: Content Creator Compensation in 2025
As of February 2025, 5.56 billion people use the internet, with content creators being vital for engagement and growth. YouTube’s Partner Program offers creators 55% of ad revenue and income from donations and memberships. TikTok, with its Creator Fund and live gifts, has become a popular alternative. Meta’s Instagram and Facebook utilize ads and subscriptions…
How Airbnb Became the Ultimate Spring Break Travel Brand
By: Sean Perkins Spring Break is usually a time when we look forward to going to beaches and exciting parties, however as our tastes continue to evolve it’s not about that anymore – it’s about creating memories that last a lifetime. Usually, when you look at the Spring Break scene, hotels have always been at…
Social Media Scorecards: The Secret Metrics Behind Brand Success
By: Abby Wisnewski Key Post and Page-Level Metrics That Matter for Your Brand’s Social Media Scorecard Social media has become one of the most powerful tools for brands to connect with their audience, drive engagement, and ultimately grow their business. However, without tracking the right metrics, it’s difficult to measure the true impact of your…
Top Marketing Campaigns of 2025: Boosting Engagement and Conversions
In 2025, successful marketing campaigns prioritize authenticity and innovation through user-generated content, influencer partnerships, and AI-driven personalization. Emphasizing social proof and genuine connections enhances consumer engagement and conversion rates. Brands adapting to these trends will effectively connect with audiences and secure long-term success in a rapidly evolving digital landscape.
How companies spend their marketing dollars
Budgets are allocated differently in recent years than how it might’ve been in the past. A huge strategy to maximize engagement and profits is social media. Instagram and Facebook are leading platforms that brands push out content on. Youtube is also a great platform that is taken advantage of by brands. This is due to…
Custom Audiences
When a company is trying to market something it is important to understand the audience in order to effectively advertise the company or product. This is why having a target market is most helpful with this because it is targeting a specific group of people instead of trying to appeal to everyone. Instead of looking…
Perfecting your ad strategy: Boosted vs. Lead Ads
When promoting products on social media, businesses can choose between Boosted Posts and Lead Ads. Boosted Posts enhance existing content for broader engagement with lower costs, while Lead Ads focus on collecting user information directly, streamlining communication. The choice depends on whether the goal is engagement or lead generation, with both having unique advantages.
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